2. BACKGROUND OF THE CASE STUDY .6
3. ANALYSIS & IMPLICATIONS OF PORTER'S FIVE
COMPETITIVE PRESSURES ..7-17
3.1. The Potential Entry of New Competitors
3.2. Competitive Pressures from Substitutes Products
3.3. Bargaining Power of Buyers
3.4. Bargaining Power of Suppliers
3.5. The Rivalry among Competing Sellers
4. ANALYSIS OF THE STRATEGIC GROUP MAPPING .18-20
5. KEY SUCCESS FACTORS OF THE WINE INDUSTRY 21-23
5.1. World famous growing areas
5.2. Larger growing market for premium wines
5.3. Favorable demographic and macro trends
5.4. Quality and affordable prices
5.5. Product differentiation
5.6. Different wine segments
5.7. "Open markets"
6. RECOMMENDATIONS . .24-27
6.1. Positive cash flows
6.2. Backward integration
6.3. Expanding to new geographic areas
6.4. Exploring new channels
6.5. Openings to extend quality and image to niche market
6.6. Further mix channels of export strategies
6.7. Clever advertising
7. CONCLUSION ...28
8. LIST OF REFERENCES .. 28
1. EXECUTIVE SUMMARY
This report provides thorough analysis of the Robert Mondavi Corporation (RMC) in order to give a best solution to Michael Mondavi, the CEO of the company in terms of the problem face by the company.
It begins by examining the internal and external forces that greatly affect RMC by applying Porter's five forces of competitive pressures to investigate the status of competition of wine industry in U.S. as well as their implications.
Analysis of the strategic group mapping is important in order to give a clear position of RMC's competitor in the market follows by each company's characteristic.
Next, it is essential to analyze the key success factors of U.S. wine industry that contribute RMC in considering its future competitive strategies and changes that should be taken by the company accordingly
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