S.B JAIN INSTITUTE OF TECHNOLOGY MANAGEMENT & RESEARCH, NAGPUR. DEPARTMENT OF MANAGEMENT
“TO STUDY COMPITITIVE ADVANTAGE OF STORE DESIGN AND CUSTOMER HANDLING IN RETAIL” QUESTIONNAIRE
STORE NAME :- _______________________________________________ ADDRESS :- _______________________________________________
1) What type of location and style of space do you have ? Shopping mall Strip mall Free standing building Kiosk
2) Do you believed that a good store design create a good store image ? Yes No
3) Store design should be flexible to adopt any changes in merchandise with store image ? comment. __________________________________________________________________________________________________________________________ 4) The store design makes it easy for customers to move around the stores ? Yes No
5) Strategic arrangement of store adds as an attraction for customer ? Yes No
6) If yes, please specify.
__________________________________________________________________________________________________________________________ 7) Do you have competitors, selling similar products near your new or existing location ? Yes No
8) If yes, please tell us what will make your store different ? Pricing Service Sales promotion Ambience Products Other
9) Do you agree that, a good store design helps to create a good ambience in...
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