Questionnaire

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QUESTIONNAIRE
(Owner)
I. Personal Profile
a. Company name: _____________________________________________ b. Name of owner: _____________________________________________ c. Age: _____
d. Gender
( ) Male
( ) Female
II. Strengths, Weaknesses, Opportunities and Threats of the Business 1. What do you think are the strengths most valued by your customer? Rank your answer from a scale of 1 to 5 where: 5 – Very Important

4 - Fairly Important
3 - Important
2 – Less Important
1 – Not Important
|1 |2 |3 |4 |5 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Delectable Food
Reasonable Price
Exclusivity of Food Offered
Quality Service
Clean and Soothing Ambience
2. What do customers usually dislike in your Business?

|1 |2 |3 |4 |5 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Bad Tasting Food
Unreasonable Price
Common Food Offered
Poor Service
Unclean and Irritating Ambience

3. What are the opportunities of an international cuisine business?

|1 |2 |3 |4 |5 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Exclusivity of Food Offered
Few competitors
Open more branches
Increase in population in the area
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4. What are the threats usually encountered in your business?

|1 |2 |3 |4 |5 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Increase in cost of supplies
Increasing number of competitors
Food spoilage
Shortage of supplies
Shortage of manpower

5. What marketing strategies do you use in your Business?

|1 |2 |3 |4 |5 | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | |

Advertisement
Promos and discounts
Exclusivity of Food Offered
Free Delivery
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QUESTIONNAIRE
(Customers)
I. Personal Profile
a. Age: ____
b. Gender
( ) Male
( ) Female
1) What mealtime do you usually eat international cuisine dishes? ______Breakfast
______Lunch
______Dinner
2) How often do you eat international cuisine dishes?
______Daily
______Once to Six Times a Week
______Once a Month
______Occasionally
______First Time

3) What are the reasons why you patronize this particular International Cuisine Business? Rank your answer from a scale of 1 to 5 where: 5 – Very Important
4 - Fairly Important
3 - Important
2 – Less Important...
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