Question and Answers on eHarmony
Sara Simpson
Yuliana Lentova
Janice Garcia eHarmony 1. Why do people want to meet others online instead of finding them in the real world? How is this related to strategy?
People now choose mates based on how they make them feel verses the functional partnership that marriage was the centuries before. Currently, people meet other people in the real world through colleagues, friends, family members, or at school, work, or church.
Meeting others in the real world takes time and patience. People prefer to meet people online for a variety of reasons. There are currently over 20 million singles online and eHarmony states that one in five marriages started from an online relationship. By searching online, you have an increased the pool of available singles. Using online service not only allows you to meet other singles outside of your geographical area but also your social circle that you share common interests. Online dating allows singles to search for a mate twentyfour hours a day, seven days a week which works for a busy professional person. Meeting other singles in the real world can be time consuming and less flexible with no guarantee that you will have anything in common with the people you will be meeting. Online sites like eHarmony provide matchmaking tools that can suggest single who are compatible with your values and beliefs, these tools make finding a potential mate easier than if you were randomly trying to meet someone in the real world. This can be considered an effective use of time for busy singles and creates value
for users. All of these factors play a role in eHarmony business strategy to differentiate the company from its competitors.
The company was the first who took a scientific approach to matchmaking. The company created an extensive four hundred and thirtysix item personality profile covering twentynine different personality dimensions that include character, emotional makeup, family values and traits. This
Yuliana Lentova
Janice Garcia eHarmony 1. Why do people want to meet others online instead of finding them in the real world? How is this related to strategy?
People now choose mates based on how they make them feel verses the functional partnership that marriage was the centuries before. Currently, people meet other people in the real world through colleagues, friends, family members, or at school, work, or church.
Meeting others in the real world takes time and patience. People prefer to meet people online for a variety of reasons. There are currently over 20 million singles online and eHarmony states that one in five marriages started from an online relationship. By searching online, you have an increased the pool of available singles. Using online service not only allows you to meet other singles outside of your geographical area but also your social circle that you share common interests. Online dating allows singles to search for a mate twentyfour hours a day, seven days a week which works for a busy professional person. Meeting other singles in the real world can be time consuming and less flexible with no guarantee that you will have anything in common with the people you will be meeting. Online sites like eHarmony provide matchmaking tools that can suggest single who are compatible with your values and beliefs, these tools make finding a potential mate easier than if you were randomly trying to meet someone in the real world. This can be considered an effective use of time for busy singles and creates value
for users. All of these factors play a role in eHarmony business strategy to differentiate the company from its competitors.
The company was the first who took a scientific approach to matchmaking. The company created an extensive four hundred and thirtysix item personality profile covering twentynine different personality dimensions that include character, emotional makeup, family values and traits. This