Puritans Writing Style Examples

According to Statisa, an online statistics portal, the total media advertising spending in the U.S. in 2013 was an estimated 171.5 billion U.S. dollars. With spending that high, one would think that the majority of U.S. advertising looks like a walk through Times Square. However, much of today’s advertising is the complete opposite. When we look at modern advertising, we see simple ads, influenced by the writing style of the Puritans. Puritan plain style writing is evident in today’s advertising because advertisers use short words, direct statements and everyday, ordinary objects to promote the sales of their product or service.
Short words are simple, yet have much power when used correctly. Therefore advertisers like to use this technique quite often. It’s a way to get one's point across without spending tons of money on space for ads. For example, in one of my two advertisements, the average word length is just over five letters per word, which is the average
A direct statement will most often be something factual or simply a command. So when we read something like “Join the revolution,” we are reading a direct statement. It is telling us to “Join the revolution.” It’s a command or call for us to do something. Phrases like the one I just mentioned are often found in advertising today. For example, two other phrases from ads I found read, “No shortcuts,” and “Live outside your comfort zone.” Again, these are telling the reader something directly: “There are no shortcuts,” and “Hey, you! Live outside your comfort zone.” The Puritans with their plain writing style used this technique frequently in their poems, sermons and such. It worked out in their favor, causing their ideals to spread rapidly. Advertisers still use this technique today to persuade the reader into doing something that they want them