Purchasing Behavior and Buying: Valeo

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Purchasing Behavior and Buying: Valeo

By | Feb. 2011
Page 1 of 11
Purchasing behavior and buying | Valeo
Table of contents

1. Introduction
2. Problemdefinition and researchquestion
3. Theory description
4. Recommendations and statements
4.1 Student 1
4.2 Student 2
4.3 Student 3
4.4 Student 4
5. Group recommendations
6. References

1.Introduction to the situation or problem

1.1Introduction
This assignment treats the topics of industrial purchasing and buying behavior, and we will present the company Valeo – automobile component supplier – as a case example to apply the knowledge gained during the Business Marketing course. For this assignment we will focus on the filter product line, which is part of the Climate Control Division of Valeo Group (VCC). First we will explain the general profile of the company in chapter 1.2 and in chapter 1.3 we will explain the Climate Control Division. 1.2Company profile: Valeo

Valeo is a French automobile component manufacturer founded in 1923. Their headquarters are located in Paris, France. Valeo has about 51.200 employees spread out over the world. The company is split into 3 domains and 11 product families managing 121 production sites, 61 Research & Development centers and 10 distribution platforms in 27 countries. The Valeo Group is divided into 3 main domains and 11 product families: 1.Driving Assistance:

oInterior Controls (VIC);
oLighting Systems (VLS);
oWiper Systems (VWS);
2.Powertrain Efficiency:
oEngine Management Systems (VEMS);
oElectrical Systems (VES);
oEngine Cooling (VEC);
oCompressors (VC);
oTransmissions (VT);
3.Comfort Enhancement:
oSecurity Systems (VSS);
oClimate Control (VCC);
oElectronics & Connective Systems (VECS)
Valeo customers are BMW, Daimler, Fiat, Ford, General Motors, Honda, Opel, Porsche, PSA Peugeot Citroën, Renault/Nissan-Allianz, Toyota, Volkswagen Group. Valeo’s main competitors are Bosch, Delphi, Denso, TRW Automotive and Visteon. 1.3Valeo Climate Control (VCC) Division

Climate Control...
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