Table of contents
2. Problemdefinition and researchquestion
3. Theory description
4. Recommendations and statements
4.1 Student 1
4.2 Student 2
4.3 Student 3
4.4 Student 4
5. Group recommendations
1. Introduction to the situation or problem
This assignment treats the topics of industrial purchasing and buying behavior, and we will present the company Valeo – automobile component supplier – as a case example to apply the knowledge gained during the Business Marketing course. For this assignment we will focus on the filter product line, which is part of the Climate Control Division of Valeo Group (VCC). First we will explain the general profile of the company in chapter 1.2 and in chapter 1.3 we will explain the Climate Control Division.
1.2 Company profile: Valeo
Valeo is a French automobile component manufacturer founded in 1923. Their headquarters are located in Paris, France. Valeo has about 51.200 employees spread out over the world. The company is split into 3 domains and 11 product families managing 121 production sites, 61 Research & Development centers and 10 distribution platforms in 27 countries.
The Valeo Group is divided into 3 main domains and 11 product families:
1. Driving Assistance:
o Interior Controls (VIC);
o Lighting Systems (VLS);
o Wiper Systems (VWS);
2. Powertrain Efficiency:
o Engine Management Systems (VEMS);
o Electrical Systems (VES);
o Engine Cooling (VEC);
o Compressors (VC);
o Transmissions (VT);
3. Comfort Enhancement:
o Security Systems (VSS);
o Climate Control (VCC);
o Electronics & Connective Systems (VECS)
Valeo customers are BMW, Daimler, Fiat, Ford, General Motors, Honda, Opel, Porsche, PSA Peugeot Citroën, Renault/Nissan-Allianz, Toyota, Volkswagen Group.
Valeo’s main competitors are Bosch, Delphi, Denso, TRW Automotive and Visteon.
1.3 Valeo Climate Control (VCC) Division
Cite This Essay
(2011, 02). Purchasing Behavior and Buying: Valeo. StudyMode.com. Retrieved 02, 2011, from http://www.studymode.com/essays/Purchasing-Behavior-And-Buying-Valeo-584464.html
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- MLA 7
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"Purchasing Behavior and Buying: Valeo." StudyMode.com. 02, 2011. Accessed 02, 2011. http://www.studymode.com/essays/Purchasing-Behavior-And-Buying-Valeo-584464.html.