Public Document Analysis
Frosh Camp 2012 advertisement
This document, titled Frosh Camp @ Camp NaCoMe, has multiple different features and lots of information. The title itself is formatted in a certain way for a reason. The words “Frosh Camp” are very bold and in Memphis blue; whereas the words “@ Camp NaCoMe” are in grey and much less bold. The author of this document made it this way because Frosh Camp is the main subject and is meant to be more noticed than the location of the camp. Because the background of the main part of the advertisement is white, the blue stands out even more. Besides the title, the first thing you notice is the two large pictures in the foreground at the top of the page. These pictures show Frosh Camp campers in 1994 and 2012. They are inside a green circle to represent a fun atmosphere verses placing the pictures in the standard square. In the background there are a few, big light blue polka dots the author placed just to add a little more fun and color to the page. The 2012 picture shows people of all different types and ethnicities. With an audience of University of Memphis 2012 freshman, this is a very good thing to show because people won’t worry about fitting in. Next, your eyes guide to the text underneath. With the words “You”, “hundred years”, and “never forget” being bolded in the sentence, that alone makes you curious about the camp. After viewing the top of the document, one may notice the vertical, royal blue, rectangular box on the right side of the page. The foreground of this box contains all information about when the three sessions are and a few pictures and quotes of and from previous campers. The background has a few large light blue and green polka dots also to add a more gratifying feel to the advertisement. The pictures, also placed in green bordered circles, show previous campers enjoying camp and having fun. The first picture, top left, is of a girl participating in the cardboard box boat...
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