POP market is fragmented and the size of the market is directly proportional to spending power of the people their life style and the growth rate of real estate industry. Delhi NCR is a big market of POP as the earning and spending both are vey high in this city. Huge amount of construction work is going around in the region and again which is luring people in the entire country to come and settle here. POP is used in the construction for decorative purpose out of which false ceiling and office partitions are used a lot. For covering 1000 sq. ft. of area with false ceiling it requires around 1 ton of POP. Now a days house is a dream for every person and they want to make it a dream home and spend a lot of amount on decoration so the size of the POP market is self evident is growing. There are many player in this market and the market of Delhi NCR is dominated by few players. Delhi market leader is Shri ram nirman and NCR market is captured by Sakarni. There is another player in this market with the name superfine which is a local POP packed in old cement bags. Its available everywhere and sold everywhere. It has its market hold in Delhi and NCR.
Objective of the study:
Objective of the study of POP market is to find out existing market, scope of the market growth, opportunities in this market.
The market is fragmented but distribution is nicely done and its available every where. Major market in Delhi is captured by Shri Ram Nirmana and Superfine. In NCR region Sakarni has a dominating market.
In NCR most of the dealers are giving free transport.
Promotion is not done for this product.
Very few dealers keep more than 2-3 brands.
Packaging of products available in the market is not attractive. Market is big and also growing.
Strength is the size of the market and demand for the product and the growth rate of economy. By 2020 Indian economy will overpower European Economy....