Sainsbury's Marketing Mix

Sainsbury’s know that their customers still want the best quality food at great prices.

Customers are buying similar products today to ten years ago, but the way that they shop

has changed significantly, with more shops and channels available than ever before.

Customers have more choice, are shopping more often and buy less when they shop.

Supermarkets will remain the place where people do most of their grocery shopping, but

they will increasingly top up in convenience stores and shop online. Sainsbury’s super

markets are generally the right size and are located in densely populated and growing areas,

which gives the organisation a real structural advantage. This year Sainsbury’s has seen a

record number of customer transactions,