Propaganda Used Today

Topics: Propaganda, Advertising, Mass media Pages: 2 (701 words) Published: November 23, 2010
Propaganda used in today's television companies are using many different types of propaganda techniques to grasp the viewer's attention and persuade them into buying their product. Propaganda is a persuasive tool used in advertising to get a person to become interested in a product. Propaganda can be used when a person tries to get someone to do something they might not want to do such as taking their first drink of beer or some other kind of influential type situation. Propaganda can be seen on any type of technology where a point could be put across. It is the link between the psychology of persuasion and advertisements, such as on commercials, the Internet or even in the radio. These are all intended to persuade indefinitely even if it means lying to make the situation look good. Propaganda is a very useful advertising tool in today's advertising. The modern advertiser stresses not the product but the benefits that may be enjoyed by purchasers. The fast talking and attractive videos and audio come-ons that persuade somebody to do something by flattery or gently but persistent through argument and attract consumers into buying the products or services they are hawking. The ubiquity of these advertisements makes them a constant part of everyday life. Yet beneath the smiles and smooth patter being kept up by the ad 's featured shills and beautifully Page 2

portrayed product shots in print, is a science that has taken much research, consideration and thought as to the workings of the human psyche. Television, radio, print and film. Four traditional and major modes of public communication better known collectively as mass media all designed for three major purposes: to inform, to entertain and to present concepts and ideas. All four possess wide audience reach, audience attraction, and have the capability to open up wide avenues for information dissemination and entertainment to the widest range of audience in the shortest period. Its effectiveness and...
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