Propaganda
Silva
Propaganda Final
Propaganda Techniques
Sometime during the 1950’s the Soda Pop Board Of America distributed a cola ad declaring that, for an infant to have a noteworthy opportunity at gaining social acceptance, early consumption of carbonated beverage was essential. Although obvious today, some of its marketing strategies are easier to spot than others include examples are but not limited to glittering generalities, bandwagon, and plain folks. The author of this ad employed several propaganda techniques, as well as a carefully thought-out combination of words and still images to sway the minds of parental readers. While not always the case, when first setting eyes on this ad, my attention went straight to the fine print, written in an italic font were the very vague phrases “boosts personalities” and “promotes active lifestyle”. What do these expressions mean? I’ll tell you, they mean nothing, and everything. These sayings and others like it are generally used to invoke positive emotional response in any audience based on the individuals’ personal attachment to the word. At the lower mid-point of the advertisement is where the author makes his main claim, he states “ …laboratory test over the last few years have proven that babies who start drinking soda during that early formative period have a much higher chance of … ‘fitting in’ during those awkward pre-teen and teen years…” if we were to follow the rule of thumb that “a few ” generally stands for 3, then that would place the infant somewhere in the range of 3-5 years old, that’s nowhere near teen years let alone preteen, which leads me to believe that this is a form of “card stacking” as the writer did not reveal the full extent of their research. In addition, the author continued on to say “… do your child a favor start them on a strict regime of sodas and other sugary carbonated beverages right now, for lifetime of guaranteed happiness.” If one takes the time to break these words down
Propaganda Final
Propaganda Techniques
Sometime during the 1950’s the Soda Pop Board Of America distributed a cola ad declaring that, for an infant to have a noteworthy opportunity at gaining social acceptance, early consumption of carbonated beverage was essential. Although obvious today, some of its marketing strategies are easier to spot than others include examples are but not limited to glittering generalities, bandwagon, and plain folks. The author of this ad employed several propaganda techniques, as well as a carefully thought-out combination of words and still images to sway the minds of parental readers. While not always the case, when first setting eyes on this ad, my attention went straight to the fine print, written in an italic font were the very vague phrases “boosts personalities” and “promotes active lifestyle”. What do these expressions mean? I’ll tell you, they mean nothing, and everything. These sayings and others like it are generally used to invoke positive emotional response in any audience based on the individuals’ personal attachment to the word. At the lower mid-point of the advertisement is where the author makes his main claim, he states “ …laboratory test over the last few years have proven that babies who start drinking soda during that early formative period have a much higher chance of … ‘fitting in’ during those awkward pre-teen and teen years…” if we were to follow the rule of thumb that “a few ” generally stands for 3, then that would place the infant somewhere in the range of 3-5 years old, that’s nowhere near teen years let alone preteen, which leads me to believe that this is a form of “card stacking” as the writer did not reveal the full extent of their research. In addition, the author continued on to say “… do your child a favor start them on a strict regime of sodas and other sugary carbonated beverages right now, for lifetime of guaranteed happiness.” If one takes the time to break these words down