Modern Propaganda and Its Types (Speech)

Topics: Propaganda, Advertising, Public relations Pages: 3 (1027 words) Published: May 20, 2013
Let's face it, propaganda is everywhere. It might not be in the form of war posters, so well-known and iconic to many of us, neither is it on big, obvious 1984-esque billboards; but it is it there, still influencing and perhaps even defining the way we see the world. The word "propaganda" is now defined by the Cambridge Dictionary as "information, ideas, opinions, or images, often only giving one part of an argument, that are broadcast, published, or in some other way spread with the intention of influencing people's opinions". Quite obviously, this has not disappeared, it has just become more subtle and involves different things. Today, I would like to bring your attention to some modern forms and examples of propaganda and explain how it works, for not everyone is aware of the menace surrounding us. There are 3 main types of propaganda today. Modern propaganda, unlike some time ago, is not used primarily in war situations anymore. This is probably the main difference from the past - that of today often aims to sell rather than to motivate to fight. However, war propaganda has also not disappeared completely, although its features are used in politics nowadays. In addition to these two negative types, there is actually a kind that aims to benefit the people it is aimed at. Advertisement propaganda, whose primary goal is to persuade people to buy things, is the most wide-spread one and is encountered by everyone every day. It is different from simple advertising: by definition, advertising only entails informing the public about the available products and services. However, our ads are anything but informative - even if we are given some facts about a product, it is usually one-sided and mentions only the positive features of it, leaving the drawbacks unbeknownst. Another technique it uses is that of association - by using, for example, healthy and young people to promote harmful habits such as smoking and drinking, the companies lead the public to believe...
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