Promotional Plan - Newsletter

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2012
2012

Let’s Help Inc.
Garrett Brower
Adam Forbes
Shea Kirsop

[Promotional Plan]
The following document contains the promotional plan for the Let’s Help Inc. newsletter. Executive Summary

As Washburn University students Garrett Brower, Adam Forbes, and Shea Kirsop partnered with Let’s Help Inc. of Topeka, Kansas to develop a promotional plan consisting of an up to date organization newsletter. The goal was to raise awareness of the organization through the newsletter that is sent out quarterly by researching what recipients want to know and implementing it in the newsletters.

The research method used consisted of personal interviews with donors (personal and organizational) and individuals who are involved with Let’s Help or other non-profits. Interview questions were developed to help understand what the most significant attributes of non-profits are that people and companies look for. Through our research we found that relationships, donation cause, and awareness were most significantly talked about during the interviews.  We were able to then understand what people and companies valued the most, and implement that into a newsletter template.

After looking over the current Let’s Help newsletter we decided that some information was valuable to keep, along with adding what readers wanted know based on our new findings. The template was also redone so that the reader could easily transition from one to the next. With the data we captured and implemented into the newsletter, we expect awareness, contact, donations and interest of Let’s Help to increase through their newsletter.

Table of Contents
1. Introduction
2.1 Organization and Service
2.2 History

2. Strategic Plan and Focus
3.3 Mission Statement
3.4 Goals and Objectives

3. Situational Analysis
4.5 Current Newsletter
4.6 SWOT Analysis of Current Newsletter

4. Research Method and Data
5.7 Research Question
5.8 Methodology
5.9 Findings

5. Recommendations and Implementation
6.10 Promotional Recommendations
6.11 Newsletter Recommendations

6. Appendices
7.12 Appendix A – Old Newsletter
7.13 Appendix B – Interview Script
7.14 Appendix C – Coded Data
7.15 Appendix D – Revamped Newsletter Template

1.   Introduction
1.1.Organization and Service
Let’s Help Inc. is a not-for-profit organization that serves the city of Topeka and Shawnee County as well as the surrounding areas. They provide services for the entire community including:

* Comprehensive Emergency Services
* Adult Education and GED Programs
* Pre-Employment and Job Placement Coordination
* Food and Clothing Banks, as well as "The Career Closet" filled with professional attire * Free Community Lunch Program
1.2. History
In 1969 Father Quinlan from Most Pure Heart of Mary parish approached Patty Coughlin about starting an initiative to help the less fortunate in the Topeka Community and to address the concerns of the poor.  She created a Social Concerns committee and it was around her dining room table that they came up with the name “Let Us Help” which was soon changed to “Let’s Help”. Patty became the first Executive Director, as a volunteer.

During the first years of the organization, Most Pure Heart of Mary and Catholic Social Services supported it.  Over time, other churches and social groups began to volunteer and contribute and eventually Let’s Help became an independent organization, unaffiliated with a specific religious group. In 2003, Let’s Help was able to build a facility at 200 S Kansas Avenue that could house all their programs on one city block.  The food bank, clothing bank, and lunchroom were re-located on the first floor and the Education and Employment programs were located upstairs.

Following Marge’s death, Let’s Help went through various changes and financial stresses that led the Board of Directors to...
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