Preview

Business Strategy Game

Powerful Essays
Open Document
Open Document
3058 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Business Strategy Game
Individual Report of the Business Strategy Game

Table of Contents

Title Page 1

Table of Contents 2

The abstract 3

Introduction 4

Performance Analysis and Evaluation 5-9

Conclusion and Recommendations 10

Appendices
Appendix 1 – Vision, Mission, Objectives and 3-year Strategic Plan 11
Appendix 2 – Organization Chart in Board of Directors and Responsibilities 12
Appendix 3 – Strategic Position Posted in Strategy Clock 12
Appendix 4 – Performance Review in Year 11 to Year 17 13-16
Appendix 5 – Interest Rates 17
Appendix 6 – Financial Performance 18
Appendix 7 – Performance Review 19-20
Appendix 8 – Final Scoreboard 7 21
Appendix 9 – The Detailed Decision Makings in Year 11 to Year 16 22-26

Reference 27

The abstract
The aim of this report is to learn how to apply managing strategies through the simulation game. Before start the game, a group of four members are formed to agree to use Porter’s Five Forces to analysis and to build up strategic position to win the game.
During the playing of the game, the win and the lost can be stimulated our team members to apply the right strategic theories to our Company B.

By the use of Porter’s Five Forces – bargaining power of buyers
Our strategy is to cut the price of footwear, increasing the advertising budget and bid the celebrity appeal to occupy more market segment.

By the use of Porter’s Five Forces – threats of entry
Our strategy is to increase the percentage of the superior materials usage and to increase the number of models in branded production.

By the use of Porter’s Five Forces – intensity of rivalry among existing competitors
After earning of profit in Year 11 and 12, our

You May Also Find These Documents Helpful

  • Powerful Essays

    The Business Strategy Game

    • 3052 Words
    • 13 Pages

    Company operations are made as realistic as possible and the functioning of the marketplace in The Business Strategy Game closely mirrors the competitive functioning of the real-world athletic footwear market, thus allowing you and your co-managers to proceed rationally and logically in deciding what to do.…

    • 3052 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Case Study

    • 628 Words
    • 3 Pages

    Thompson, A.A., Strickland, A.J., & Gamble, J.E. (2010). Crafting and executing strategy (17th ed.). New York: McGraw-Hill-Irwin.…

    • 628 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Mintzberg, H., Ghoshal, S., Lampel, J., & Quinn, J. B. (2003). The strategy process: Concepts, contexts, cases (4th ed.). Upper Saddle River, NJ: Prentice Hall.…

    • 3190 Words
    • 13 Pages
    Better Essays
  • Better Essays

    Business 599 Assignment 1

    • 1724 Words
    • 7 Pages

    Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2010).Crafting and executing strategy: The…

    • 1724 Words
    • 7 Pages
    Better Essays
  • Better Essays

    Thompson, A. A., Gamble, J. E., & Strickland, A. J. (2012). Crafting and executing strategy:…

    • 1587 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Business Strategy

    • 3166 Words
    • 13 Pages

    finding effective and efficient ways to strengthen the company’s competitive assets and to reduce its competitive liabilities.…

    • 3166 Words
    • 13 Pages
    Good Essays
  • Powerful Essays

    Business Strategy

    • 4891 Words
    • 20 Pages

    Strategic Management, what is this? It is that set of managerial decisions and actions that determines the long-run performance of a corporation. It includes environmental scanning, strategy formulation and implementation, and evolution and control. The study of Strategic Management helps us to monitoring and evaluating the opportunities and threats of a company’s strengths and weaknesses.…

    • 4891 Words
    • 20 Pages
    Powerful Essays
  • Good Essays

    Panera Bread Strategy

    • 1226 Words
    • 5 Pages

    References: Thompson, A. A., Strickland, A. I., & Gamble, J. E. (2008). Crafting & executing strategy: The…

    • 1226 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Thompson, A. A., Strickland, A. J., & Gamble, J. E. (2010). Crafting and executing strategy: The quest for…

    • 7745 Words
    • 31 Pages
    Powerful Essays
  • Satisfactory Essays

    This was the first decision within this game , we tried to maintain the expected values of the investors and we succeeded in achieving good values within the performance objectives , advertisement and Rebate offer were considered as competitive strength for the 3 Market segments ( wholesale , private label and internet sales ) and the S/Q rating is considered to be competitive weakness within the 3 market segments , so we have to concentrate more in improving the S/Q rating in the coming year decisions .…

    • 291 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    AACSB: Business Knowledge and Analytical Skills | Management: Strategy| Dierdorff & Rubin: Managing strategy and innovation…

    • 11285 Words
    • 46 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The strength of each one of the five forces is a separate function of the the industry structure, but considered together affect prices, levels of investment for competitiveness, market share, potential profits, profit margins, and industry share. The key to success in an industry is to…

    • 609 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Extreme Kicks is a leading manufacturer in the branded footwear market worldwide. We currently have manufacturing plants operating in North America and Asia-Pacific. The North American plant currently services all market and does not make any private-label shoes. The Asia-Pacific plant services North America, Asia-Pacific and Europe- Africa. Extreme Kicks takes great pride in producing shoes, which are quality shoes at a fair price. Our Senior Project managers ensure that the quality, quantities, and style are made available every single year. We also have a marketing staff that will ensure that distribution and marketing is set to maximize profits, and that they will manage the image of the company through celebrity endorsements, and retail support.…

    • 6894 Words
    • 28 Pages
    Good Essays
  • Powerful Essays

    Ireland, R.D., Hoskisson, R.E., & Hitt, M.A. (2011). The Management of Strategy: Concepts and Cases. (10th ed). South-Western, Cengage Learning.…

    • 5183 Words
    • 21 Pages
    Powerful Essays
  • Good Essays

    References: Alexander, L.D., O 'Neill, H.M., Snyder, N.H and Townsend, J.B. (1986), ``How academy members teach the business policy/strategic management case course ' ', Journal of Management Case Studies, Vol. 2 No. 3, pp. 333-44. Argyris, C. (1980), ``Some limitations of the case method: experience in a management development programme ' ', Academy of Management Review, Vol. 5 No. 2, pp. 291-8. Christensen, C.R. and Hansen, A.J. (1987), Teaching and the Case Method, Harvard Business School, Boston, MA. Dooley, A.R. and Skinner, W. (1977), ``Casing case method methods ' ', Academy of Management Review, Vol. 12 No. 2, pp. 277-89. Eldredge, D.L. and Galloway, R.F. (1983), ``Study of the undergraduate business policy course at AACSB-accredited universities ' ', Strategic Management Journal, No. 4, pp. 85-90. Elgood, C. (1989), Handbook of Management Games, 4th ed., Gower, Aldershot. Faria, A.J. (1998), ``Business simulation games: current usage levels ± an update ' ', Simulation and Gaming: An International Journal, Vol. 29, pp. 295-309. Gilgeous, V. and D 'Cruz, M. (1996), ``A study of business and management games ' ', Management Development Review, Vol. 9 No. 1, pp. 32-9. Gunz, H.P. (1995), ``Realism and learning in management simulation ' ', Journal of Management Education, Vol. 19 No. 1, pp. 54-74. Hequet, M. (1995), ``Games that teach ' ', Training, Vol. 32 No. 7, pp. 53-8. Jennings, D.R. (1996), ``Strategic management and the case method ' ', Journal of Management Development, Vol. 15 No. 9, pp. 4-12. Lamond, D.A. (1995), ``Using consulting projects in management education: the joys and jitters of serving two masters ' ', Journal of Management Development, Vol.…

    • 4664 Words
    • 19 Pages
    Good Essays

Related Topics