Project Proposal for E-Commerce Site

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Abstract
Ecommerce provides customers with the convenience to buy the products they need instantly from the convenience of their offices, homes and anywhere provided they can access a computer connected to the internet. Business competitive edge improves because they can trade on the global market place. It also gives businesses recurring revenues based on recommending products to customers, through goods previously brought by customers. This is what is called up selling and cross selling. However not all ecommerce solutions improve the experience customers wish to have while shopping online. Research shows that nearly 47% drop out when they get to the checkout due to various reasons as will be highlighted later on. The main aim of this project is to develop an online shopping system for Diversey East and Central Africa. I have to acknowledge the fact that developing an online store without trying to understand the reasons why many online stores fail without meeting their objectives is like also planning to be another failure statistic. I will therefore take you through the problems customers face while shopping and try to give probable and realistic solution. First a brief history of Diversey.

Diversey is a leading global provider of cleaning and hygiene solutions to institutional marketplace, serving customers in the lodging, food service, retail, health care, food and beverage sectors, as well as building service contractors. Diversey East and Central Africa does some of its business transaction online, customers place orders through mail, the orders are processed on the company’s Enterprise Relational Planner (ERP) immediately after confirmation of payment by the customer. Several details are sent through the email and subsequently the same process has to be repeated when entering the details of the customer on the ERP to process the order. During the process a lot of errors occur and some orders are not processed as a result of not having the required details or the company mail sending the mail in the spam box.

Chapter 1: Introduction
1.1 Introduction ............................................................................................................. 1 1.2 Project Overview …................................................................................................. 2 1.3 Statement of the problem...........................................................................................3 1.4 Proposed solution .................................................................................................... 3 1.5 Aim and objectives of the project ........................................................................... 4 1.6 Research Question.................................................................................................. 5 1.7 Hypothesis………………........................................................................................6 1.8 Justification of the study......................................................................................... 7 1.9 Scope of the study ................................................................................................... 8 Chapter 2: Literature review

2.1 Introduction ............................................................................................................. 9 2.2 Global View………………………………………………………………………. 9 2.2.1 Amazon................................................................................................................. 10 2.3 Regional View.......................................................................................................... 11 2.3. Reggies Stores........................................................................................................... 14 2.4 Local View ............................................................................................................... 17 2.4.1 Uchumi...
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