Of Dominos Pizza
UNIVERSITY OF MUMBAI
ASSESSMENT YEAR : 2012-2013
SUBMITTED BY –
SMIT D. DAFAL
REENA MEHTA COLLEGE
BHAYANDER, THANE 401 107
SALES PROMOTION AND ADVERTISING OF DOMINOS PIZZA
DOMINOS PIZZA INDIA - HEAD OFFICE
OFFICE 101, TIMMY ARCADE, MAKWANA ROAD, MAROL NAKA, ANDHERI EAST MUMBAI, - 400059
SMIT D. DAFAL
G /210, VAIBHAV PARK, OPPOSITE DOMINOS PIZZA, MIRA BHAYANDER ROAD, MIRA ROAD EAST, THANE 401 107.
REENA MEHTA COLLEGE
OPPOSITE MAXUS MALL, BHAYANDER WEST, THANE 401 101.
I, Prof. Isha Chowdhary, hereby certify that Mr. Smit Dafal of Reena Mehta College of Management Studies of T.Y.BMS (SEMESTER : 5) has successfully completed the project on “SALES PROMOTION & ADVERTISING OF DOMINOS ” in the academic year 2012-2013.
I hereby also mention that the information provided inside the book are true & genuine to the best of my knowledge !
Mr. Manoranjan Ray Ms. Isha Chowdhry (Principle) (Coordinator - All professional courses)
Date: - __________
Place: - Mumbai
I, SMIT D.DAFAL, of Reena Mehta College of Management Studies of T.Y.BMS (SEMESTER: 5), hereby declare that I have completed the project on “SALES PROMOTION & ADVERTISING OF DOMINOS PIZZA ” in the academic year 2012-2013. I hereby also declare that all the information & the research provided inside the book are true & original to the best of my knowledge!
(Signature of Student)
I would first, like to express my gratitude to the Almighty who gifted me the patience, perseverance & enthusiasm which helped be my patience a success.
I would like to thank Prof. Isha Chowdhry, for being an wonderful & inspiring guide at every stage of this Project. It has been a wonderful experience.
I am also very grateful to my family and friends for their consistent guidance, encouragement and help in getting the information on my project.
This was truly a new learning expereience and will definitely help me in future regardless of the source; I wish to express my gratitude to those who have contributed to this work even though anonymously & specially my family for their amazing cooperation !
I have chosen the topic, “Sales Promotion & Advertising of Dominos Pizza”. As Food Industry is an extensive industry. Food Industry can never shut down as it is consumed by the world population on an very regular basis and it is the necessity of an human being. Dominos Pizza
Founded :| Ypsilanti, Michigan, U.S.(June 10, 1960)|
Headquarters:| Ann Arbor, Michigan, U.S.|
Area served:| Worldwide|
Key people :| Tom Monaghan, Founder J. Patrick Doyle, CEO| Products :| Pizza, Wraps , pasta, chicken wings, deserts| Revenue :| $1.425 billion USD (2008)|
Employees :| 145,000|
Website :| www.dominos.com|
Sales promotion is one of the seven aspects of the promotional mix. (The other six parts of the promotional mix are advertising, personal selling, direct marketing, publicity/public relations, corporate image and exhibitions.)
Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.
Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates.
Consumer Sales Promotion Techniques
* Price deal: A temporary reduction in the price, such as 50% off. * Loyal Reward Program: Consumers collect points, miles, or credits for purchases and redeem them for rewards. * Cents-off deal: Offers a brand at a...