2. Company profile.
* Organization structure
* Product mix
3. Industry profile.
4. Theoretical back drop.
4. Swot analysis of the company.
5. Marketing 4p’s.
PAGE NO:-1 INTRODUCTION…
Marketing is a major role in the sub sense of company concern marketing activity act as a bridge between the seller and a consumer.Marketing is a disting and unique function of business any organization in which marketing is either absent or incidental is not a business and should never be seen as if it were our marketing as assumed much importance in present date.Business world the question is often asked whether marketing is relevant to a developing country and tending towards the develop because of spuct in marketing world. TVS Motor Company is a part of Sundaram Clayton group in TVS group of companies and was founded by T.V. SUNDARAM LYENGAR in 1911. TVS Motor company the main flag ship company of Sundaram Clayton group.TV Sundaram lyengar and sons limited (TVS) manufactures almost all kinds of automative components, two wheelers and a few other industrial products. They are also into the financial services sector. S.G.T COLLEGE
PAGE NO:-2 In 1979 Sundaram-Clayton limited (SCL) started moped division to 1982 SCL established joint venture with Suzuki motor corporation but later in 2001 snapped ties with Suzuki to become independent. In 1994 the company entered the market segment of scooter with the introduction of scooty 25 and later in 2000 the first 4 stroke motorcycle was launched with fiero. Subsequently the indigenous product “victor was added to the producation line and launched with great popularity in the country. This success further pushed the introduction of new models every year and succeeded in launching variants of victor, fiero and new products like centra and star. The TVS group of companies is mainly situated in padi, the outskirts of chennai.TVS motors now successfully establishes the presence in each segment of two wheelers. It is the only automotive manufacturer in India to get the prestigious deming prize in recognition of its distinctive performance improvement through the application of TQM. This project report tries to understand the marketing aspect of TVS Bikes Company the project tries to learn the insights of marketing mix elements of TVS Bikes Company. It actually triesto understand the levels of products offered by the company and this also tries to understand the importance of S.G.T COLLEGE
PAGE NO:-3 Pricing and Pricing strategies used by the company has a promotion plays a major role in the success of the company the project tries to understand the variable types of strategies followed by the company. The outside this project report helps us to understand the marketing activities marketing strategies which are responsible the success of a company…
PAGE NO:-4 COMPANY PROFILE…
TVS motor company limited is the third largest two-wheeler manufacturer in India. It is the flagship company of the parent TVS group employing over 40,000 people with an estimated 15 million customers. It manufactures motorcycles, scooters mopeds and auto rickshaws. It is India’s only two-wheeler company to have won the deming prize awarded for commitment to quality...