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Case Study Of Al Futtaim Company

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Case Study Of Al Futtaim Company
Part 1:
1. The name of the company.
Al Futtaim Group (Motors).

2. Introduction about the company.
Al Futtaim Group.
It was established on 1930’s as trading business by Mr. Abdullah Al Futtaim, Al Futtaim is the biggest holding company in Dubai, as well as it have many branches around Middle east and Europe. Al Futtaim group activities have divided to seven instructors which are automotive, Retail, Electronic, Engineering and technology, Real Estate, Financial services and general services. (1)
The most important thing about Al Futtaim that’s always responding for the changing needs of customer and society as well as committed to provide their customer with the best products in the world with best customer services team. The success of Al Futtaim is according the strong management and the professional people which looking up to give their customer the trust. (2)
…show more content…
Al Futtaim is the biggest distributed company in the world of automobiles and automotive products in the UAE and it were growing very fast in the latest years. Their customer service center is using high communication standards which attract the customer and they have the biggest showrooms in the world. (2)

3. Vision and Mission.
Group Mission: To be the best chosen for their customer by providing intelligent business solutions and the highest level of services and quality. (1)
Group Vision:
Grow by being the Best in Service, Quality and Efficiency. (1)

4. Explain the completive priorities of the company?
Competitive Priorities
• In 1984 Hayes and Wheelwright submitted that companies compete in the marketplace by morality of one or more of the following competitive priorities:-
• Quality.
• Cost.

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