Project on Gulistan Textile Mills

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ACKNOWLEDGMENT
All the appreciation and gratitude is for the Almighty Allah who is the most merciful and beneficial. He is the only one who bestowed us knowledge and wisdom and made us capable of doing the challenging tasks. We thank the Almighty for all those capabilities that He granted us to complete this project. Secondly we are very thankful to our teacher Prof. Aitzaz Khursid who worked day and night with us for this project. He helped us at each and every step and guided us in every difficult situation. We are thankful to the other teachers as well whose support and guidance was an asset for the completion of this project. We would like to thank our parents and family members as well because they provided us the financial and moral support in doing this project. And last of all whatever we have done, it is just because of the coordination and cooperation of all the group members. They worked hard researched through different sources.

Table Of Contents:

Industry Profile…………………………………………..………………………………….…..4 Company Profile………………………………………………………………………….……..6 Vision Statement………………………………………………………….………………….......8 Mission Statement………………………………………………….………………………….....9 PEST Analysis……...…………………………………….…..…………….…………….…….11 * Political Forces

* Economical Forces
* Social Forces
* Technological Forces
Porter’s Model………………………………………………………………...………………...13 Opportunities & Threats.………………………………...……………….…………………....15 EFE Matrix…….………………………………………………...………….………………..…17 Critical Success Factor……………………………………………………..……………….….18 Competitive Profile Matrix…………………………………………………..……….………..19 Strategic Internal Audit Of Departments………………………………………..……………21 * Marketing

* Finance
* Accounting
* MIS
* HR
Organization’s Strengths & Weaknesses……………………………………..……………….37 IFE MATRIX…………………………………………………………………………………...38 SWOT Matrix…………………………………………………………………………………...39 Long Term Non-Financial Objectives…………………………………………………………40 Long Term Financial Objectives………………………………………………………………41 Findings…………………………………………………………………………………………41 * EFE

* CPM
* IFE
SPACE Matrix………………………………………………………………………………….43 BCG Matrix……………………………………………………………………………………..46 IE Matrix………………………………………………………………………………………..48 Grand Strategy Matrix…………………………………………………………………….…..50 QSPM……………………………………………………………………………………………52 Conclusion……………………………………………………………………………………....56 Learning…………………………………………………………………………………………57
INDUSTRY PROFILE
The textile and apparel industry is often considered the backbone of the Islamic Republic of Pakistan’s economy. In that south Asian republic which shares borders with China to the north, India to the east, and Iran and Afghanistan to the west, as well as the Arabian Sea to the southwest cotton textiles and apparel historically were the focus of the industry, mainly because of the large amount of cotton grown in the country. In fact, Pakistan currently ranks fourth among world cotton producers and third among world cotton consumers having produced 9.9 million 480-pound bales and consumed 11.8 million 480-pound bales in the 2010/2011 marketing season. Pakistani textile manufacturers recently have diversified their product offerings to include man-made yarns, fabrics and apparel as the result of shifts in global demand for cotton-blend apparel. Other recent economic factors, such as the end of textile quotas in 2005, have caused Pakistan’s textile industry to continue to adapt in an effort to remain globally competitive. The republic’s textile and apparel industry in 2011 consisted of ginning, spinning, man-made fiber, weaving, finishing, apparel, terry towel, tarpaulin and canvas, and knitwear machinery sectors. The textile and apparel industry as a whole employed approximately 40 percent of total industrial workers and accounted for 46 percent of total manufacturing. There were 1,221 ginning units, featuring an installed capacity of 20 million bales of cotton....
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