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PROJECT REPORT
ON
“CUSTOMER RELATIONSHIP MANAGEMENT
WITH
RELIGARE SECURITIES LTD”
BY
Gurvinder Singh
Religare Securities Limited
Summer Internship Project
(Batch 2009-2011)

PROJECT
ON
“CUSTOMER RELATIONSHIP MANAGEMENT
WITH
RELIGARE SECURITIES LTD”

COMPANY GUIDE FACULTY GUIDE
Mr. Balwinder Singh Dr. Gurpreet Randhawa Branch Manager, G.N.D.U.
Religare Securities ltd. Amritsar
Mohali
SUBMITTED BY
GURVINDER SINGH
MBA (Gen) SEM-III
ROLL NO. -890883
ACKNOWLEDGEMENT

It is said, the most important single word is “WE” and the zero important single word is “I”. This true even in today’s modern era. It is absolutely impossible for a single individual to complete the assigned job without help and assistance from others. It is my greatest pleasure to acknowledge sincere gratitude towards Mr. Balwinder Singh (Branch Head), Mr. Ashwani Bhardwaj (Sr. Relationship Manager) and Mr. Raman Kumar Saili (Project Head) Religare Securities Ltd. Mohali, for the completion of the project work. I would also like to acknowledge to my sincere gratitude to our university faculty for helping me in this project work. I am thankful to all of my friends and batch mates for their help in completing this project work. Finally, I am thankful to my entire family members for their great support and encouragement.

GURVINDER SINGH

Declaration

I hereby declare that this report on CUSTOMER RELATIONSHIP MANAGEMENT AT RELIGARE SECURITIES LTD.” has been written and prepared by me during the academic year 2009-2010. This project was done under the able guidance and supervision of Dr. Gurpreet Randhawa, Faculty, Guru Nanak Dev University, Amritsar and Mr. Balwinder Singh, Branch Manager, Religare Securities Ltd., Mohali in partial fulfillment of the requirement for the Master of Business Administration Degree course of the Guru Nanak Dev University.

I also declare that this project is the result of my own efforts and has not been submitted to any other institution for the award of any Degree or Diploma.

Place: Mohali

Gurvinder Singh

TABLE OF CONTENTS

Chapter 1. Rationale of the Study.
Chapter 2. Objectives of the study.
 Title of the project
 Objective of the study
 Scope of the study
Chapter 3. Profile of the company.
Chapter 4. Review of Literature.
Chapter 5. Research Methodology
 Research Design
 Data Collection Methods / Sources
 Sampling Plan which should include sampling unit, sampling size and sampling methods viz. questionnaire methods interview methods observation etc. Chapter 6. Data Analysis and interpretations using various charts and graphs

Chapter 7. Findings
Chapter 8. Limitations (if any)

Appendix –

Copies of questionnaire
Bibliography

CHAPTER 1.

RATIONALE OF THE STUDY

RATIONALE OF THE STUDY

Customer Relationship Management (CRM) is a business approach which recognizes the importance of customers as the driving force behind the success of failure of any business. It enables the business organization to maintain, analyze and act upon the information which the business identifies as relevant to improve its relationships with the customer, and thus enhance its chances of success. Customer Relationship Management (CRM) helps companies improve the profitability of their interactions with...
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