Marketing Strategies of Indiabulls

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A
PROJECT REPORT
ON
“MARKETING STRATEGY OF INDIABULLS SECURITIES LTD”

WITH REFERENCE TO

SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF
PGP+MSBTE

BY
AMIT KHILANI
PGP+MSBTE (2010-2012)

ACKNOWLEDGEMENT

It is my proud privilege to express my sincere gratitude to all those who helped me directly or indirectly in completion of this project report.

I am greatly indebted to Mr. Deepak Singh (vice president), Mr. Sharad mapari (Branch manager) Indiabulls securities ltd, shivaji nagar pune for their support, guidance and valuable suggestion by which this work has been completed effectively and efficiently. These all contribution are of immense value.

I owe my heartiest thank to Mr. Dilip kumar (Asst. Manager - Dealing) whose continuous cooperation throughout the study was unparallel. His charismatic attitude made the study joyful & interesting.

I owe thanks to Mr. Amit (faculty guide) for his kind help by way of encouragement and valuable guidance during entire course of study.

I shall be failing in my duty if I do not express my most sincere gratitude to my parents & friends, who were always constant source of inspiration.

Last but not the least I am indebted to those entire people who indirectly contributed and without whom this work would not have been possible.

Endeavour has been made the project error free yet I apologies for the mistakes.

Contents

INDIAN STOCK MARKET6
The Capital Market is governed by:14
UNDERSTANDING CAPITAL MARKET15
Types of Investors16
Cash Market17
Key Terms17
INDIABULLS SECURTIES LIMITED24
REALESTATE27
FINANCIAL SERVICES28
Power Indiabulls (PIB)29
RESEARCH METHODOLOGY33
RESEARCH DESISGN OF THE STUDY34
Offerings38
Internal Marketing: -39
External Marketing: -40
How can Indiabulls manage its service: -44
CUSTOMER44
Past Experience44
Perceived Service44
Promotion: -46
BIBLIOGRAPHY67

CHAPTER- 1

INTRODUCTION

INDIAN STOCK MARKET

1.1 Introduction

Indian Stock Markets is one of the oldest in Asia. Its history dates back to nearly 200 years ago. The earliest records of security dealings in India are meager and obscure. The East India Company was the dominant institution in those days and business in its loan securities used to be transacted towards the close of the eighteenth century.

By 1830's business on corporate stocks and shares in Bank and Cotton presses took place in Bombay. Though the trading list was broader in 1839, there were only half a dozen brokers recognized by banks and merchants during 1840 and 1850. The 1850's witnessed a rapid development of commercial enterprise and brokerage business attracted many men into the field and by 1860 the number of brokers increased into 60. In 1860-61 the American Civil War broke out and cotton supply from United States to Europe was stopped; thus, the 'Share Mania' in India began. The number of brokers increased to about 200 to 250. At the end of the American Civil War, the brokers who thrived out of Civil War in 1874, found a place in a street (now appropriately called as Dalal Street) where they would conveniently assemble and transact business. In 1887, they formally established in Bombay, the "Native Share and Stock Brokers' Association”, which is alternatively known as “The Stock Exchange". In 1895, the Stock Exchange acquired a premise in the same street and it was inaugurated in 1899. Thus, the Stock Exchange at Bombay was consolidated.

The Indian stock market has been assigned an important place in financing the Indian corporate sector. The principal functions of the stock markets are

* enabling mobilizing resources for investment directly from the investors * providing liquidity for the investors and
* monitoring Disciplining company management.

The two major stock exchanges in India are National Stock Exchange (NSE) and Bombay Stock Exchange (BSE)....
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