Marketing Strategies of Indiabulls
A
PROJECT REPORT
ON
“MARKETING STRATEGY OF INDIABULLS SECURITIES LTD”
WITH REFERENCE TO
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF
PGP+MSBTE
BY
AMIT KHILANI
PGP+MSBTE (2010-2012)
ACKNOWLEDGEMENT
It is my proud privilege to express my sincere gratitude to all those who helped me directly or indirectly in completion of this project report.
I am greatly indebted to Mr. Deepak Singh (vice president), Mr. Sharad mapari (Branch manager) Indiabulls securities ltd, shivaji nagar pune for their support, guidance and valuable suggestion by which this work has been completed effectively and efficiently. These all contribution are of immense value.
I owe my heartiest thank to Mr. Dilip kumar (Asst. Manager - Dealing) whose continuous cooperation throughout the study was unparallel. His charismatic attitude made the study joyful & interesting.
I owe thanks to Mr. Amit (faculty guide) for his kind help by way of encouragement and valuable guidance during entire course of study.
I shall be failing in my duty if I do not express my most sincere gratitude to my parents & friends, who were always constant source of inspiration.
Last but not the least I am indebted to those entire people who indirectly contributed and without whom this work would not have been possible.
Endeavour has been made the project error free yet I apologies for the mistakes.
Contents
INDIAN STOCK MARKET 6 The Capital Market is governed by: 14 UNDERSTANDING CAPITAL MARKET 15 Types of Investors 16 Cash Market 17 Key Terms 17 INDIABULLS SECURTIES LIMITED 24 REALESTATE 27 FINANCIAL SERVICES 28 Power Indiabulls (PIB) 29 RESEARCH METHODOLOGY 33 RESEARCH DESISGN OF THE STUDY 34 Offerings 38 Internal Marketing: - 39 External Marketing: - 40 How can Indiabulls manage its service: - 44 CUSTOMER 44 Past Experience 44 Perceived Service 44 Promotion: - 46 BIBLIOGRAPHY 67
CHAPTER- 1
PROJECT REPORT
ON
“MARKETING STRATEGY OF INDIABULLS SECURITIES LTD”
WITH REFERENCE TO
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT
FOR THE AWARD OF
PGP+MSBTE
BY
AMIT KHILANI
PGP+MSBTE (2010-2012)
ACKNOWLEDGEMENT
It is my proud privilege to express my sincere gratitude to all those who helped me directly or indirectly in completion of this project report.
I am greatly indebted to Mr. Deepak Singh (vice president), Mr. Sharad mapari (Branch manager) Indiabulls securities ltd, shivaji nagar pune for their support, guidance and valuable suggestion by which this work has been completed effectively and efficiently. These all contribution are of immense value.
I owe my heartiest thank to Mr. Dilip kumar (Asst. Manager - Dealing) whose continuous cooperation throughout the study was unparallel. His charismatic attitude made the study joyful & interesting.
I owe thanks to Mr. Amit (faculty guide) for his kind help by way of encouragement and valuable guidance during entire course of study.
I shall be failing in my duty if I do not express my most sincere gratitude to my parents & friends, who were always constant source of inspiration.
Last but not the least I am indebted to those entire people who indirectly contributed and without whom this work would not have been possible.
Endeavour has been made the project error free yet I apologies for the mistakes.
Contents
INDIAN STOCK MARKET 6 The Capital Market is governed by: 14 UNDERSTANDING CAPITAL MARKET 15 Types of Investors 16 Cash Market 17 Key Terms 17 INDIABULLS SECURTIES LIMITED 24 REALESTATE 27 FINANCIAL SERVICES 28 Power Indiabulls (PIB) 29 RESEARCH METHODOLOGY 33 RESEARCH DESISGN OF THE STUDY 34 Offerings 38 Internal Marketing: - 39 External Marketing: - 40 How can Indiabulls manage its service: - 44 CUSTOMER 44 Past Experience 44 Perceived Service 44 Promotion: - 46 BIBLIOGRAPHY 67
CHAPTER- 1