Product Red
As part of a new business model, developed in partnership with Wolff Olins, each partner company creates a product with the Product Red logo.[1] In return for the opportunity to increase revenue through the Product Red license, a percentage of the profit gained by each partner is donated to the Global Fund.[2][dead link] As Product Red is a private company, a portion of the contributions received from the partner brands is assigned as profit. Such an amalgamation of humanitarian aid and for-profit businesses is one example of "ethical consumerism."
Susan Smith Ellis was appointed to the position of CEO in June 2007.[3]
Contents
[hide] 1 The Global Fund
2 Products
3 Criticism
4 Timeline
5 See also
6 Notes
7 References
8 External links 8.1 Official links
8.2 Critiques
[edit] The Global Fund
Created in 2002, the Global Fund to Fight AIDS, Tuberculosis and Malaria supports large-scale prevention, treatment and care programs for these three infectious diseases.[4] Today, a quarter of all international funding for HIV/AIDS-related programs, over half for tuberculosis, and almost three-quarters for malaria worldwide comes from The Global Fund.[citation needed] The concept of “performance-based funding” is central to the organization and only those grant recipients who can demonstrate measurable and effective results from...
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