Product Mix

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INTRODUCTION
Operating in over 50 countries with more than 100,000 people, Johnson & Johnson USA has been ranked 4 times in the “Fortune Top 10” list of the most admired companies in the US. Johnson & Johnson (J&J) India, a subsidiary of Johnson & Johnson USA, is one of the leading players in the Indian pharmaceutical and consumer products business. It has employee strength of over 1,800. It started business in India in 1947 in Bombay with Johnson’s Baby Powder, and, over time, introduced other products like toothbrushes, Johnson’s Baby Cream and Prickly Heat Powder. Briefing about this world class company, we can have a glimpse on the following points:• • • • • •

Global Manufacturer of Pharmaceuticals, Consumer Products and Medical Devices. Listed in Fortune 500 Companies Ranked 1st among 50 top Pharmaceutical companies 230 subsidiary companies with operations in over 57 countries. Well-known consumer products are the BAND-AID Brand line of bandages, Tylenol Medications , JOHNSON'S BABY Products Produced its first products in 1886 Incorporated in 1887 ROBERT WOOD JOHNSON served as the first President of the company. In 1910,JAMES WOOD JOHNSON succeeded him as President. William C. Weldon is the President (since 2002 Onwards) The other key Members of the company are:•


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William C. Weldon:- Chairman ,Board of Directors; Chairman ,Executive Committee; Chief Executive Officer

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Christine A. Poon:- Vice-Chairman ,Board of Directors; Member ,Executive Committee Dominic J. Caruso: - Member, Executive Committee; Vice President, Finance; Chief Financial Officer.

COMPANY STRUCTURE
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Based on the principle of Decentralized Management. Executive Committee is the principal management group. Committee is responsible for the operations and allocation of the resources. Oversees and coordinates the activities of the three segments. Each subsidiary within the business segments is, with some exceptions, managed by citizens of the country where it is located.

SUBSIDIARY HOLDINGS
Johnson & Johnson is a highly diversified company with at least 230 subsidiaries, which it refers to as the "Johnson & Johnson Family of Companies". Some of these subsidiaries include: • • •

ALZA Corporation Baby Center, L.L.C. Johnson & Johnson, Group of Consumer Companies, Inc. Johnson & Johnson Health Care Systems Inc. Johnson & Johnson - Merck Consumer Pharmaceuticals Co. Johnson & Johnson Pharmaceutical Research & Development, L.L.C. Pfizer Consumer


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J&J in INDIA


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Spread its roots in India during 1947. It was Mr. Patrick Whaley who set the foundation. Launched Johnson’s Baby cream and Prickly Powder. Product like bellodomma, pharmaceutical tapes were imported from the parent company. In Sep. 1957, a new company Johnson & Johnson India Ltd. was created and registered. Recently this company celebrated its 50 years in India.



SEGMENTS OF BUSINESS
Johnson & Johnson is organized into three business segments:• • • Consumer Pharmaceutical Medical Devices and Diagnostics

Consumer
J&J manufactures and markets a broad range of products used in the fields like:• • • • • • Baby and Child Care Skin Care Oral and Wound Care Women’s Health Care Nutritional and Over-the-counter Pharmaceutical Products

MAJOR BRANDS
Some of the major Brands of J&J are:• •

AVEENO (Skin Care Products) BAND-AID (Brand Adhesive Bandages)

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CLEAN & CLEAR (Teen Skin Care Products) JOHNSON’S BABY (Baby Products) NEUTROGENA (Skin and Hair Care Products) REMBRANDT (Brand of Oral Care Products) SPLENDA (No Calorie Sweetener)

PRODUCT PORTFOLIO

PRODUCT MIX
J&J is known not only for the quality service & types of products but also for the variety & range of products. It has a huge list of Product Lines with enormous depth in each line. It also has a tremendous width & depth in its Product Mix. Its Product Lines are in the following segments:➢ Baby & Child Care ➢ Skin Care ➢ Oral and Wound...
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