Business Description (a)
Procter and Gamble (P&G) is a corporation committed to the simple idea of improving the lives of the world’s consumers every day. P&G grows by touching and improving more consumers’ lives in more parts of the world. The company’s products extend and distribute to 180 countries around the world.
P&G products exist to assist and relieve workload for consumers in three main aspects of everyday life. They have classified their products as follows: Beauty & Grooming, Health & Well-Being, and Household care.
|Beauty & Grooming |Health & Well-Being |Household Care | |Pantene |Oral-B |Bounty | |Braun |Tampax |Dawn | |Olay |Vicks |Cascade | |Cover Girl |Pringles |Duracell |
Founded by William Procter and James Gamble in 1837, Procter and Gamble rose to the success it has today by a very honest means of providing consumers with quality products. Both men were immigrants who started the company by selling soap and candles. However, the candle production slowed in the 1850’s when the light bulb was reinvented. Things looked up when the U.S. government sought out P&G for large quantities of soap for Union soldiers during the civil war. The increase of demands gave P&G the funds needed to investigate ways of increasing production while consuming less time and resources. This boost would lead to more lines of soap for laundry, hair and eventually dishwashers. In 1897 a new generation ignited a spark in the company with the input of the founders’ sons Harley Procter and Norris Gamble, who innovated inexpensive ways to compete with high-quality retailers.
With nearly two centuries of research, expansion and development there are more than 300 products in 180 countries made by P&G distributed to the general public.
“If you brush your teeth, wash your hair, or take a prescription drug, chances are good that what you’re using originated in a Procter and Gamble plant.”
High Frequency Stores common in developing markets emerge as our largest customer channel. Consisting of nearly 20 million stores across the world, HFS represents a particular opportunity in fast-growing, low-income markets. Through HFS, we connect to consumers with affordable products and packaging specially designed for their needs.
P&G develops Naturella feminine pads specifically to meet the needs of low-income women in Latin America. Based on deep consumer understanding, Naturella responds to consumers’ desire for freshness with chamomile, a unique ingredient never before used in feminine care products.
Crest is co-developed with Indiana University. This collaboration delivers a product that is a breakthrough in the use of fluoride to protect against tooth decay, the second-most prevalent disease at the time.
P&G becomes one of the first companies to formally respond to consumer correspondence by establishing the Consumer Relations department. The addition of toll-free phone numbers in 1973 and e-mail in the 1980s further enhance consumers’ ability to contact us and keep the consumer at the heart of all we do.
P&G becomes the first company to conduct deliberate, data-based market research with consumers. This forward-thinking approach enables us to improve consumer understanding, anticipate...