Procter & Gamble Case Study

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Procter & Gamble Case Study

By | September 2011
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Procter & Gamble Case Study Contributors: Kyla Porter, Gladys Moreno, Jennifer Peters, Jessica M. Hernandez. California State University San Marcos

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TABLE OF CONTENTS
Company Summary Business Description Company Timeline Company Analysis Business Developments- A Review Discussion of Business Strategies 1. Expanding Their Portfolio 2. Developing Adjacencies 3. Entering New Categories With Disruptive Innovation 4. Growing Share 5. Growing Markets SWOT Analysis Strengths Weaknesses Opportunities Threats Financial Performance Competition Synopsis Human Resource Practices and Initiatives Conclusion 3 3 4 5 5 6 7 7 7 7 8 8 8 10 11 12 12 12 16 18

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Company Summary
Business Description
Procter & Gamble Company is a global manufacturer and marketer of dozens of consumer products. Above the many products it markets are more than 300 brands that can be found in more than 180 countries across the globe. These countries include the Americas, Europe, the Middle East, Africa, and Asia. Procter & Gamble (P&G) is primarily entrenched in three areas of consumer goods that includes: Beauty and Grooming, Health and Wellness, and Household Care Products. These are referred to as the companies Global Business Units(GBUs). The Beauty and Grooming GBU ranges from primary products such as razors and toothbrushes to supporting products like toothpaste and shaving cream. The Health and Wellness GBU encompasses both human and animal care as well as snack products. The final GBU, Household Care, includes fabric, home, baby, and family care products. P&G also has global operations that are run by the Market Development Organization (MDO) of the company. The MDO develops market plans at the local level which are specific to the geographic location and demographic. In order for the MDO and GBU’s to operate together efficiently and effectively, the Global Business Service (GBS) provides the technological support to initiate processes and provide access to data tools that...
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