Every company global or domestic has external factors that exist that eventually have an effect on the company’s operations. Some of these external factors can be controlled but a larger portion is uncontrollable and yet they can be managed and or influenced by the company. These specific factors make up the marketing environment in which a company has environmental factors that influence the company’s decisions. In this paper, the author will explore the domestic and global environmental factors that could have an impact on FedEx’s marketing decision. The five environmental factors that the author will be discussing are social, economical, technological, competitive, and regulatory.
Political Influence and Litigation
from Responsible Shopper: "Procter & Gamble donated more than $80,000 to the Coalition Again$t the Costly Labeling Law, a group of companies that worked against Oregon’s Measure 27, which would have required the labeling of GMO products sold in that state. The Coalition was successful in defeating the measure." from Greenpeace: "Procter & Gamble was among the corporations criticized by Greenpeace for working to weaken European laws governing harmful chemicals in household products. The EU's 2003 draft legislation would have imposed strict safety standards, requiring companies such as P&G to disclose and reduce the use of harmful ingredients in its consumer products. Greenpeace states that as a result of industry intimidation and intense lobbying, safety regulations were significantly watered down, putting citizens at greater risk of exposure to toxic chemicals from everyday products."
Guided by our Purpose, Values and Principles, P&G participates in the political process to help shape public policy and legislation that helps us touch more lives, in more parts of the world, more completely. This engagement ensures that the interests of our employees,...