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Problems and Prospects of Theatre Entrepreneurship in the Nigeria...

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Problems and Prospects of Theatre Entrepreneurship in the Nigerian Economy

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  • July 2011
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PROBLEMS AND PROSPECTS OF THEATRE ENTREPRENEURSHIP IN THE NIGERIAN ECONOMY Afolabi Taiwo Okunola
(Department of Theatre & Film Arts, University of Jos, Nigeria) Abstract
The business of theatre management is business of management. It is a culmination of the directive principles, canons and protocols governing theatre and management together to form a formidable team which thus makes a theatre entrepreneur. Being a theatre entrepreneur in Nigeria entails many dilemmas, challenges and hurdles. Thus, this paper seeks to address the problems and prospects facing theatre entrepreneurship in Nigeria. Introduction

Theatre management that requires a diligent entrepreneur to handle is a necessarily and inevitable aspect of the theatre. For instance, Innocent Ohiri in his article elaborately outlined the role of the theatre carried out by the theatre entrepreneur in this depressed economy. The management function of the manager becomes inevitable if the theatre is to be sustained and vibrant in this 21st century. However, theatre management or theatre entrepreneurship involve two principal words that needs to be broken down in order to really vista the concept in ditto. Zulu Sofola, one of the progenitors of the Nigerian theatre considers theatre as a medium of artistic expression where societal happenings are mirrored in a dynamic, living form. A metaphorical image of reality, it reflects the total cosmic, moral and metaphysical order of the life of the people. It is an arena where human beings are presented in a cosmic totality, acting and reacting to forces around them and within them, perceiving and being perceived by those interacting with them, and by those in the audience who experience with them the enigma that is the common lot of humanity.1 This elaborate, yet succinctly description of theatre with how the job description is being carried out tailored the duty of a theatre manager in his art and act of managing the theatre for the reflection, refraction and...