Private Sales on Internet: the Case of Vente-Exclusive.Com
TABLE OF CONTENTS:
INTRODUCTION.................................................................................................................................2
VENTE-EXCLUSIVE.COM..................................................................................................................2
COMPETITORS..................................................................................................................................3
ORDER QUALIFIERS.........................................................................................................................4
BUSINESS AND OPERATION STRATEGIES OF THE FIRM…........................................................4
- General trends........................................................................................................................4
- Specific strategies..................................................................................................................5
OPERATION DECISIONS AT VENTE-EXCLUSIVE.COM.................................................................7
CONCLUSION.....................................................................................................................................7
BIBLIOGRAPHY..................................................................................................................................8
INTRODUCTION
Retailers often produce too high quantities of their products, which is called overstocks. At the end of the year, those unsold products cost a lot of money to those companies, who have to find a way to sell them off. In 2001, a brilliant Frenchman, Jacques-Antoine Granjon, found the solution to that problem: he invented the concept of ‘online private sales’ and created the company Vente-Privée.com.
The idea is quite simple: an Internet-based company buys, at a low price, the overstocks of a fashion or lifestyle retailer and organizes a sale via its website. Since
INTRODUCTION.................................................................................................................................2
VENTE-EXCLUSIVE.COM..................................................................................................................2
COMPETITORS..................................................................................................................................3
ORDER QUALIFIERS.........................................................................................................................4
BUSINESS AND OPERATION STRATEGIES OF THE FIRM…........................................................4
- General trends........................................................................................................................4
- Specific strategies..................................................................................................................5
OPERATION DECISIONS AT VENTE-EXCLUSIVE.COM.................................................................7
CONCLUSION.....................................................................................................................................7
BIBLIOGRAPHY..................................................................................................................................8
INTRODUCTION
Retailers often produce too high quantities of their products, which is called overstocks. At the end of the year, those unsold products cost a lot of money to those companies, who have to find a way to sell them off. In 2001, a brilliant Frenchman, Jacques-Antoine Granjon, found the solution to that problem: he invented the concept of ‘online private sales’ and created the company Vente-Privée.com.
The idea is quite simple: an Internet-based company buys, at a low price, the overstocks of a fashion or lifestyle retailer and organizes a sale via its website. Since
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