E-commerce: Business Logic and Amanda Jane

Topics: Business logic, Electronic commerce, Management Pages: 6 (1805 words) Published: March 28, 2013

The purpose of this report is to examine e-commerce and also to provide a broad strategy that should be taken by Amanda Jane Horse Wear. Besides that, it is also to provide suggestion about suitable e-commerce that Amanda Jane should adopt. Firstly, a short summary of the case study, Amanda Jane Horse Wear will be illustrated with the main problem that will be identified. Next, a brief description of e-commerce in terms of definition, issue and benefits and the current trends will be explained as a part of e-commerce analysis. The relationship between e-commerce and information systems which are data, people and procedure will be illustrate in system specification. Recommendation about ways to implement e-commerce and other suggestion to Amanda will be outlined in recommendation. There will a conclusion of this report at the end.


Amanda Jane Walters owns a small growing business known as Amanda Jane Horse Wear which sells limited number of horse riding apparel items. But Amanda’s product is not available to other specialist retail stores. Her business has steadily developed and earned a reasonable income because she can compete with other suppliers. Her sales are mainly during horse events and through previous customer’s recommendation. Besides that, her advertisement is limited to specific clubs and organisations. The main problem of Amanda Jane is absent of online service since customer’s desire towards it has increased. The issue that has been identified is ways e-commerce will boost the sales and direction that should be taken.

eCommerce Systems
The meaning of eCommerce
Change in economy and business process in present is known as e-commerce (Ratnasingam 2002). According to Walczuch, Braven & Lundgren (2000), electronic commerce is involving telecommunications network in sustaining business relationship, distributing business information and for business transactions. In simple, E-commerce is marketing exchange via internet, mobile or other telecommunication (Elliott, Rundle-Thiele & Waller 2012).E-commerce that customers deal directly with an organization is known as Business-to-consumer (B2C) e-commerce. Benefits

Improved Customer Services
Customer service is the quality of service the organizations provide to customers while increasing sales. According to Ratnasingam (2002) level of satisfaction the customer has increased after business adopt e-commerce. This will result in customer’s loyalty and purchasing behaviors. For example, Virtual Vineyards, a wine and specialty food shop only present on the internet is one of the successful cases. Cost savings

E-commerce applications will help to reduce daily basis operations cost of producing and distributing the product, usage of paperwork and making bills payment (Ratnasingam 2002). Motorola and Dell companies gather customer orders for a product; send out them by e-mail to the manufactures. No more 24-hour-time constraints

Customers can be contacted at any time by companies and this will help to save from losing customers. Internet can provide well-timed information to users which the customers because of its capability for instantaneous communication, and its accessibility for 24 hours a day. This means more communication can gain customer satisfaction and quicker responses so it helps to increase the sales (Kuzic, Fisher & Scollary 2002).

Better inventory management
On a daily basis manufacture involve in keep on track, regulating and book-keeping for product inventory. Through internet inventory control system or processes can be made simpler or eliminate also at the same time are able to manage inventory as a consequence can ensure that there will be no huge stockpiles of inventory, whereas all together reduce out of stock circumstances. Lower telecommunications cost

Value added networks (VANs) much expensive than internet usage which were based on leasing telephone lines. It is also much...
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