Princely Jets (Pvt.) Ltd. the Air Ambulance Written Analysis of a Case
Princely Jets (Pvt.) Ltd. – The Air Ambulance | Written Analysis of a Case | Mariam Soomro, Sharmain Malik, Syed Zainul Islam & Farooq Tirmizi |
Introduction
This paper will be referring to the case study “Princely Jets (Pvt.) Ltd. – The Air Ambulance”. It will discuss at length the issues brought out in the case which concern the new Air Ambulance service that Akbar Group of Companies is planning to launch. This paper asserts that Akbar Group should go ahead with the launch of the new service at the proposed price US$ 750 monthly membership and an hourly rate of usage of US$2500. The paper will attempt to justify the pricing strategy and discuss the mix of promotion tools that they should make use of.
Overview
The Akbar Group has a diverse group of companies with their operations being divided into two major categories: the aviation division and the commercial division.
They started operations in Pakistan in 2005 with Princely Jets (Pvt.) Limited with their first private charter jet services. They offered private jet services on an adhoc as well as on a scheduled flight basis with an objective of making the private jet charter experience simple, comfortable, enjoyable and unique. They launched in Karachi and later on expanded their services to Islamabad in 2006. By 2008 they had a fleet of 6 aircrafts. They had an average growth rate of 15% and a return on investment of 3%. Their aviation division also included being the General Sales Agents for twelve international airlines; they were representatives of Amadeus; and they offered travel agency services under the name Princely Travels and Citilink.
Their commercial division included allied businesses such as the distribution of Nike and United Parcel Services (UPS). They also had exclusive distribution of travel insurance for the American Insurance Group. Akbar Group also introduced many global businesses in Pakistan such as McDonalds, The Princeton Review and LMVH Watches and Jewelry.
Market
Introduction
This paper will be referring to the case study “Princely Jets (Pvt.) Ltd. – The Air Ambulance”. It will discuss at length the issues brought out in the case which concern the new Air Ambulance service that Akbar Group of Companies is planning to launch. This paper asserts that Akbar Group should go ahead with the launch of the new service at the proposed price US$ 750 monthly membership and an hourly rate of usage of US$2500. The paper will attempt to justify the pricing strategy and discuss the mix of promotion tools that they should make use of.
Overview
The Akbar Group has a diverse group of companies with their operations being divided into two major categories: the aviation division and the commercial division.
They started operations in Pakistan in 2005 with Princely Jets (Pvt.) Limited with their first private charter jet services. They offered private jet services on an adhoc as well as on a scheduled flight basis with an objective of making the private jet charter experience simple, comfortable, enjoyable and unique. They launched in Karachi and later on expanded their services to Islamabad in 2006. By 2008 they had a fleet of 6 aircrafts. They had an average growth rate of 15% and a return on investment of 3%. Their aviation division also included being the General Sales Agents for twelve international airlines; they were representatives of Amadeus; and they offered travel agency services under the name Princely Travels and Citilink.
Their commercial division included allied businesses such as the distribution of Nike and United Parcel Services (UPS). They also had exclusive distribution of travel insurance for the American Insurance Group. Akbar Group also introduced many global businesses in Pakistan such as McDonalds, The Princeton Review and LMVH Watches and Jewelry.
Market