P6- Develop a coherent marketing mix for a new product or service.
The company that you are now working for are about to launch a new mobile phone into the UK market. After your earlier consultancy experience and research presentation, the Marketing Director has asked you to prepare for an informal presentation whereby you will give advice on an appropriate marketing mix for the new Smartphone to be launched into UK market. The company that you are working for are about to launch a new Smartphone into the UK Market. Develop a coherent marketing mix for the new Smartphone.
This task provides evidence for P6
In this assignment, i am going to describe and explain how marketing mix is useful for the new product being bought to the market and how i will be using it. Marketing mix is commonly known as the 4ps: product, price, place and promotion. These are controllable element and its importantly used when determined and adjusted until the right combination that serve the needs of the product consumers.
The product i have chosen for my marketing mix is a phone that my company are planning to release into the market.
With the help of marketing mix we have decided looking at many other phones that our target market chosen is male and female between the ages of 19-49, those that are currently in further education or in employment. Also, it is also targeting at our existing customers of our company.
The reason for this market group is because, people between the ages of 19 to 49 are more likely to use high technology product. Especially with people who are in education and employment because they will need to use high advanced mobile phones for work purposes.
When developing a product, we need to consider factors such as, customers’ wants and needs, the physical appearance of the product, the quality and reliability of the product.
All products must go through a product life cycle describes the stage that many products must go through....