Presentation on Facebook
Assignment One – Individual Written Report
RBIC Evening – Principles of Marketing
Table of Contents
Introduction 1
Main Body
Marketing Strategy 2
SWOT Analysis 3
Target Market Selection 4
Conclusions/Recommendations 5
Reference 6
Appendices 7
Introduction
Task:
You are the consultant and will provide the professional service to the client that needs advice on the company/product/service. The first thing you need to do is to identify the following basic marketing information for the company/product/service.
I have selected to write on the topics of Marketing Strategy, SWOT analysis and Target Market Selection as they are the topics that have interested me and are very precise points of Marketing. These topics can describe a company’s existence and how they plan to grow, what they have done so far to grow, their methods of Marketing and more information to the above mentioned.
The company I have looked into and will be presenting the different topics mentioned above is the well-renowned social networking firm/site built with a system for people to connect with their loved ones and meet new people, commonly known as Facebook. I have selected this company/business as it is growing rapidly and was curious, rather more interested to find out their marketing traits and blueprint of their services.
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Marketing Strategy
The company/website name is pretty much self-explanatory, defines its services and gives an idea to the consumers and users of Facebook. A book to see new and/or familiar faces once again and connect with fellow humans. The company has over a billion users all around the world and is certainly a growing business that has involved a whole lot of marketing and marketing strategies also being the reason behind its success.
Marketing Strategies used by Facebook include:
1. Advertising - Facebook allows any company and individual
RBIC Evening – Principles of Marketing
Table of Contents
Introduction 1
Main Body
Marketing Strategy 2
SWOT Analysis 3
Target Market Selection 4
Conclusions/Recommendations 5
Reference 6
Appendices 7
Introduction
Task:
You are the consultant and will provide the professional service to the client that needs advice on the company/product/service. The first thing you need to do is to identify the following basic marketing information for the company/product/service.
I have selected to write on the topics of Marketing Strategy, SWOT analysis and Target Market Selection as they are the topics that have interested me and are very precise points of Marketing. These topics can describe a company’s existence and how they plan to grow, what they have done so far to grow, their methods of Marketing and more information to the above mentioned.
The company I have looked into and will be presenting the different topics mentioned above is the well-renowned social networking firm/site built with a system for people to connect with their loved ones and meet new people, commonly known as Facebook. I have selected this company/business as it is growing rapidly and was curious, rather more interested to find out their marketing traits and blueprint of their services.
[pic]
Marketing Strategy
The company/website name is pretty much self-explanatory, defines its services and gives an idea to the consumers and users of Facebook. A book to see new and/or familiar faces once again and connect with fellow humans. The company has over a billion users all around the world and is certainly a growing business that has involved a whole lot of marketing and marketing strategies also being the reason behind its success.
Marketing Strategies used by Facebook include:
1. Advertising - Facebook allows any company and individual
Links: Used: • https://www.facebook.com/facebook • http://en.wikipedia.org/wiki/Facebook#Website • http://www.irishtimes.com/business/sectors/technology/facebook-leading-coalition-to-target-non-users-1.1501521 • http://www.slideshare.net/adamkasi/swot-analysis-of-facebook • http://www.forbes.com/sites/joshbersin/2012/05/21/facebook-vs-linkedin-whats-the-difference/2/ • http://www.engadget.com/2013/06/21/facebook-security-bug-exposed-6-million-users/