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Powerade Vs Gatorade Competitive Analysis

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Powerade Vs Gatorade Competitive Analysis
Rivalry among competitors refers to the level of competition among existing firms. When there are few businesses selling similar product or service, consumers can easily switch to other competitors that offer lower cost.
100PLUS has a high rivalry among existing firms as it faces intense competition from Powerade and Gatorade. 100PLUS has low level of product differentiation. It only offers isotonic drinks which appeared as less competitive advantage compare to others. However, Powerade and Gatorade compete for the same customers and resources. They offer the same strategy to help people stay hydrated and produce wide range of products other than isotonic drinks, such as protein bar, energy powder and energy chew. Both companies have strong
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