IMPACT OF MASS MEDIA ON ADOLESCENCE
Adolescence is the time period between the beginning of puberty and adulthood. Adolescence describes the teenage years between 13 and 19 and can be considered the transitional stage from childhood to adulthood. However, the physical and psychological changes that occur in adolescence can start earlier, during the preteen or "tween" years (ages 9-12). Adolescence can be a time of both disorientation and discovery. The transitional period can bring up issues of independence and self-identity. Mass Media and Teenagers
There have been numerous studies on mass media and teenagers. While many people assume that mass media has a bad effect on teens, mass media can be a power harnessed to promote positive messages to teens as well. There are numerous commercials, magazines and television shows geared specifically towards the teenage population. According to a recent study, teenagers spend the most money on music out of any specific demographic. That same study reported that out of more than 800 teenagers interviewed, all had television sets and 200 of those teens had more than four television sets in the home. It seems that the media is everywhere and it is targeting teens. Negative Effects of Mass Media on Adolescents :
A 2010 study by the Kaiser Family Foundation found that the average 8 to 18 year old in the U.S. spends an average of 7 hours and 38 minutes using entertainment media per day, adding up to over 53 hours of media usage per week. While studies show that some media with altruistic messaging can positively impact adolescents' sense of empathy, a broad base of research points to the potential negative effects of mass media on adolescents.
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