Porters' Five Forces of Fast Food Industry

Only available on StudyMode
  • Download(s): 797
  • Published: August 13, 2010
Read full document
Text Preview
University of San Carlos
College of Commerce
P. del Rosario St., Cebu City


An Analysis of the Philippine Fast Food Industry using
Michael Porter’s Five Forces


Submitted to:
Ms. Joyce Yang

Submitted by;

Group 9
Awe, Niña Faith M.
Cabasag, Rechel C.
Chua, Hegiño Jr. J.
Lequin, Viktor Xenon O.
Mahusay, Christian T.


July 13, 2010


* Increasing women workforce2
* Nonunionized employees
* Young affluent population1
* Rising disposable income1
* Rising consumer awareness on health and safety concerns3,4

* Filipino’s love for food
* Fast paced life2

* Present but not very significant government regulation

* Technological Advancement (e.g. creations of assembly lines, touch screen monitors, etc.)

* Western influence in the global fast food scene

Bargaining Power of Suppliers


* Easy for the industry player to go to suppliers’ business * Highly competitive supplier industry
* Greater share of customer base by the fast food industry for the suppliers * Low suppliers’ switching costs
* Difficulty of supplier industry to circumvent fast food industry * Cheap and nonunionized labor supply
* Present but...
tracking img