China's Big Mac Attack Watson Analysis
watson and mcdonalds
Watson, J. L. (2000, May/June). China’s Big Mac attack. In Berndt & Muse (Eds.)
Composing a civic life (pp. 359-370). NY: Pearson / Longman.
Summary: According to Watson in China's Big Mac Attack (2000), fast food restaurants have made significant inroads in Chinese culture; therefore, he asks the question: "Is globalism - and its cultural variant, McDonaldization - the face of the future?" (p. 360) - an important question as we initiate our study of western influences on the rest of the world. Watson answers his own rhetorical question by
Pattern of organization: Cause and effect (and a hint of problem / solution)
First Watson claims to review the literature and the theorists who "argue that transnational …show more content…
Note too that this essay is the intro to a collection of analyses on the inroads of fast foods in the Asian market: see USCan for further info / authors who have contributed to this collection edited and introduced by James Watson.
Barber, B. R. (1992). Jihad vs. McWorld. In Berndt & Muse (Eds.)
Composing a civic life (pp. 370-380). NY: Pearson / Longman.
Summary: According to Barber in Jihad vs. McWorld (1992), we face "two possible political futures - both bleak, neither democratic... [either] a Jihad in the name of a hundred narrowly conceived faiths against every kind of …social cooperation and civic mutuality, [or] one commercially homogenous global network: one McWorld tied together by technology, ecology, communications, and commerce" (p. 370). Barber asserts that "the forces of Jihad and the forces of McWorld operate with equal strength in opposite directions" so as to create a "centrifugal whirlwind" that competes with a "centripetal black hole" (pp. 370-371). Neither outcome is
Watson, J. L. (2000, May/June). China’s Big Mac attack. In Berndt & Muse (Eds.)
Composing a civic life (pp. 359-370). NY: Pearson / Longman.
Summary: According to Watson in China's Big Mac Attack (2000), fast food restaurants have made significant inroads in Chinese culture; therefore, he asks the question: "Is globalism - and its cultural variant, McDonaldization - the face of the future?" (p. 360) - an important question as we initiate our study of western influences on the rest of the world. Watson answers his own rhetorical question by
Pattern of organization: Cause and effect (and a hint of problem / solution)
First Watson claims to review the literature and the theorists who "argue that transnational …show more content…
Note too that this essay is the intro to a collection of analyses on the inroads of fast foods in the Asian market: see USCan for further info / authors who have contributed to this collection edited and introduced by James Watson.
Barber, B. R. (1992). Jihad vs. McWorld. In Berndt & Muse (Eds.)
Composing a civic life (pp. 370-380). NY: Pearson / Longman.
Summary: According to Barber in Jihad vs. McWorld (1992), we face "two possible political futures - both bleak, neither democratic... [either] a Jihad in the name of a hundred narrowly conceived faiths against every kind of …social cooperation and civic mutuality, [or] one commercially homogenous global network: one McWorld tied together by technology, ecology, communications, and commerce" (p. 370). Barber asserts that "the forces of Jihad and the forces of McWorld operate with equal strength in opposite directions" so as to create a "centrifugal whirlwind" that competes with a "centripetal black hole" (pp. 370-371). Neither outcome is