Preview

Political Analysis: Starbucks

Good Essays
Open Document
Open Document
957 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Political Analysis: Starbucks
Politics
Starbucks is an international company, therefore the political factors around the world will have an impact on the company and its profitability. There is a strong correlation between economic and political stability. Consequently, the more politically stable a nation is, the more stable its economic environment tends to be.
There is a strong correlation between political stability, economic stability and the supply chain. A disruption in the supply chain will have an influence on the daily operations of Starbucks and its sales and profitability.
Many governments around the world are improving and expanding their infrastructure. This creates the opportunity for Starbucks to expand their company and access more markets and suppliers.
…show more content…
As a result, the more environmentally responsible a brand is the higher is its popularity. Being environmentally friendly creates a better brand image and the brand is able to obtain higher loyalty from their customers. Starbucks has also made significant investment in environmental initiatives.
Starbucks is focused on having greener cups, energy, and stores. As a result, they have become more environmentally and socially resposible. The company is also trying to combat climate change. Starbucks combats climate change by helping farmers reduce the impact of climate change on agriculture. The company is working to bring all its stores to LEED (Leadership in Enegry and Environmental Design) building standards. Conserving water and enegy is important to Sarbucks. The company recyles and they are using more environmentally friendly packaging.
Sustainability is important to any company. Starbucks has the opportunity to become more environmentally friendly by partnering up with various organisations to combat climate change . There is a threat that Starbucks may not adhere to the various environmental laws. This could result in the company paying a fine.

You May Also Find These Documents Helpful

  • Best Essays

    Starbucks the known name in the world of coffee business had started off with little company which now has transformed in a successful corporation. This brand has gained remarkable success over period of time and has proved itself as a reputable coffee provider in term of taste and quality. The major contribution in this success was their aggressive expansions strategies. These strategies have enabled them to develop a dense chain of stores not only in America but all over the world. Their strategic approach towards the business has enabled them to gain value of $12 billion in 2008 from $2.9 billion in 1998 (Higbee, Liaw, Ting, Tjho, ton, 2008).…

    • 4211 Words
    • 17 Pages
    Best Essays
  • Good Essays

    Startbucks coffee company is a very large and popular company that conducts domestic and global business; it was defined to be the finest coffee in the whole world. It mission statement is “to inspire and nurture the human spirit- one person, one cup and one neighborhood at a time“. Starbucks Company is one of the companies that know how to manage all the environmental forces that effect its marketing decisions. It is recognized for the successful marketing factors that have been influencing the company’s global and domestic growth more effectively in a positive way. These environmental forces are the key trends that influence marketing.…

    • 821 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Case Study

    • 388 Words
    • 2 Pages

    Starbucks approaches the societal responsibility includes having an environmental mission which is very strong at Starbucks. They make sure they use conservation of resources daily to make minimize harm to the environment. Starbucks has a Green team this group of people goes to the stores and make sure they are operating in an environmental friendly manner.…

    • 388 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In this paper we are going to discuss the way that Starbucks is changing the world. From its early inception to what it is dong today, Starbucks is a world-changer. We will be discussing the beginning of Starbucks, its management, what Starbucks is doing for the environment, and various other aspects of the corporation.…

    • 6344 Words
    • 26 Pages
    Good Essays
  • Powerful Essays

    Strategic Initiative Paper

    • 1626 Words
    • 7 Pages

    The strategic plan includes the Shared Planet initiative. Starbucks has commenced plans to make environmental transformations to the company’s business practices through the Shared Planet. These changes include buying ethically traded coffee, which encompasses environmentally responsible grown coffee and the ethical treatment of coffee farmers. Starbucks collaborates with Conservation International to ensure that the company is meeting purchasing guidelines for socially, environmentally, and economically responsible coffee. Starbucks’ Shared Planet also embraces conservation of the growers’ surrounding communities. For example, Starbucks is committed to creating environmentally clean water filter systems in the communities that the coffee is grown. The company has also committed to recycling and reducing waste. Starbucks Initiative Plan states that by the year 2015,…

    • 1626 Words
    • 7 Pages
    Powerful Essays
  • Better Essays

    Starbucks also draws its followers and loyal customers by promoting themselves as being an environmental conscious company. Their goal is to have 100% recyclable or reusable cups by 2015. Starbucks is in the process of reducing their carbon footprint through water conservation and green construction. All of these factors have made Starbucks the largest coffee corporation in the world. Their efforts include cups made of recycled goods, and they even offer a plastic reusable cup for only a dollar, that can be used thirty times on average. They also recycle plastic and paper products and waste separately.…

    • 946 Words
    • 4 Pages
    Better Essays
  • Best Essays

    Timm, Brenda (2005). “Sustainability: A Success Strategy at Starbucks.” GreenAtWorkMag.com. July/August 2005. Retrieved on July 6th, 2012 from: http://www.greenatworkmag.com/gwsubaccess/05julaug/starbucks.html.…

    • 1817 Words
    • 8 Pages
    Best Essays
  • Good Essays

    Based on the video “Starbucks Corporation: Serving more than coffee”, (McGraw Hill, 2011), Starbucks follows the four Porter points quite closely, and these efforts have had a positive impact on the financial standing and public perception of the company. Starbucks spokesperson, Sue Mecklenberg states “Social responsibility is a boost to financial well being” (2011). Through the implementation of “Eco-efficiency”, the company is able to reduce waste and utility costs for water and gas. Additionally, Starbucks offers their employees, referred to as partners, good benefits that include health plans and stock options. These, in turn help to create partner loyalty to the company, leading to low turnover, which helps Starbucks to lower recruiting and training cost. Additionally, the Starbucks customer base appears to be motivated to frequent Starbucks based on their CSR, and also helps to attract socially conscious investors. Corporate social responsibility is also a valuable tool to report and communicate back to company stake holders, what the company is doing, and provides accountability by which metrics…

    • 635 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Starbucks

    • 1215 Words
    • 5 Pages

    The Starbucks Company was initiated in the year 1971 in Seattle when three friends Jerry Baldwin, Zev Siegl, and Gordon Bowker had opened up a small coffee shop. However there have been several changes over these years where the company experienced selling out and expansion processes before the position where it has reached now (Garza). Starbucks had always considered the fact that communities should be served at their best and hence such corporate social responsibilities were performed by the company ever since their coffee shop initiated (Being a Responsible Company, 2011). The company is committed to provide “good governance, ethical conduct and social responsibility” along with maintaining relationships with the stakeholders of the company (My Starbucks, n.d., p.10).…

    • 1215 Words
    • 5 Pages
    Better Essays
  • Better Essays

    This paper will review the efforts at Starbucks to become a sustainable corporate partner with its shareholders, employees and customers. Most importantly, it will examine how Starbucks has become a leader in corporate social responsibility and sustainability worldwide.…

    • 991 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Starbucks Case Analysis

    • 1440 Words
    • 6 Pages

    Economic Conditions: In a time of inflation when the purchase of nonessential items is down, Starbucks is feeling the effects.…

    • 1440 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Starbucks

    • 433 Words
    • 2 Pages

    Starbucks does have a sustainable competitive advantage because it created a strong brand name and have a good quality reputation. Starbucks is the biggest and most well known company in its industry, and this creates a huge advantage over its competitors. They also maintain high quailty in their products and have a close connection to their customers. But one mistake they made was not to differentiate their image or products from their competitors. Differentiation is one of the biggest challenges that service companies face and is very important for achieving a sustainable competitive strategy. The company should have created an image and offered products that could not be easily adopted by the competitor. Starbucks couldn’t do this. Although their strong brand name is also an important component of their competitive advantage, the resemblance of…

    • 433 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Starbucks, an international coffee store, began in Seattle in 1971 as a collaborative of three business partners. In the 1980’s Starbucks began to expand beyond Seattle and the chain began to go internationally. It is reported that as of August, 2012, Starbucks is now located in 58 countries making it an extremely viable force in the coffee industry. Starbucks mission, according to its website, is “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”(Starbucks Website).…

    • 716 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The main tendency Starbucks is having right now is basically to reduce their environmental footprint. In order to achieve this, they focus on the amount of water, energy and the materials they use. For example, they created a way of reducing the amount of cups for take away with an ecofriendly idea. All of this is always done thinking in the comfort and happiness of their clients, that’s why they also created a method for their customers to opinion about their service.…

    • 903 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Culture and Starbucks

    • 1411 Words
    • 6 Pages

    The reasons behind most corporations' expansion and globalization are strategic growth and profits. Starbucks is not exempted from this fact. However, Starbucks was in a moment taken aback by the consequences of globalization. Patriotism and differences in culture and heritage which may affect the quality and…

    • 1411 Words
    • 6 Pages
    Powerful Essays

Related Topics