Political Advertising
What is Political Advertising?
Advertising whose central focus is the marketing of ideas, attitudes, and concerns about public issues, including political concepts and political candidates. The essential task of political advertising is to gain the confidence of the people for their acceptance of ideas and, in the case of political campaign advertising, to influence their vote. Political advertising differs from commercial advertising in that the product is either a person or a philosophy rather than goods and services, and, in addition, the advertising objectives must be met within a specific time frame. Also, political advertising carries a moral implication, because the results have potentially far-reaching effects on the population at large. Political advertising raises many controversial social questions concerning the funding of political campaigns, the truth or reality of political claims, and the likelihood of slanderous or libelous claims made by political candidates.
Political advertising involves the use of advertising by politicians to bring their messages to the masses. These usually warn voters that the gates of Hell will open and demons will eat skin off their still-living victims if voters approve a bond issue for school playgrounds.
A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. Political campaigns also include organized efforts to alter policy within any institution or organization.
Politics is as old as humankind and is not limited to democratic or governmental institutions. Some examples of political campaigns are: the effort to execute or banish Socrates from Athens in the 5th century BC, the uprising of petty nobility against John of England in the 13th century, or the 2005 push to remove Michael Eisner from the helm of The Walt
Advertising whose central focus is the marketing of ideas, attitudes, and concerns about public issues, including political concepts and political candidates. The essential task of political advertising is to gain the confidence of the people for their acceptance of ideas and, in the case of political campaign advertising, to influence their vote. Political advertising differs from commercial advertising in that the product is either a person or a philosophy rather than goods and services, and, in addition, the advertising objectives must be met within a specific time frame. Also, political advertising carries a moral implication, because the results have potentially far-reaching effects on the population at large. Political advertising raises many controversial social questions concerning the funding of political campaigns, the truth or reality of political claims, and the likelihood of slanderous or libelous claims made by political candidates.
Political advertising involves the use of advertising by politicians to bring their messages to the masses. These usually warn voters that the gates of Hell will open and demons will eat skin off their still-living victims if voters approve a bond issue for school playgrounds.
A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided. Political campaigns also include organized efforts to alter policy within any institution or organization.
Politics is as old as humankind and is not limited to democratic or governmental institutions. Some examples of political campaigns are: the effort to execute or banish Socrates from Athens in the 5th century BC, the uprising of petty nobility against John of England in the 13th century, or the 2005 push to remove Michael Eisner from the helm of The Walt