Political Advertising In The Early 1950's

Campaigning is political for political advertising by candidates where the net effect is to boost the relative appeal of commercials. Thus, exposure to political campaigns with the first one being in the early 1950’s, where everything seemed to be “booming” – the economy, suburbs, and babies being born and all this seemed to provide a sense of stability and contentment. Soon after, the sixties came and things started to change. People did not want to live the “conservative” lifestyles that the fifties provided, instead they wanted change that affected the laws, values, education, and entertainment. This era remains varied considering it brought things such as resentment, empowerment, liberation, and polarization. Meanwhile, we fast forward
Johnson who was a Democrat. During this election, the claws came out and the American people got their first taste of negative campaign ads. Each candidate decided to run malicious advertisements against each other even after Johnson became president after Kennedy’s assassination. His ads portrayed him as a hard-working man who would continue if re-elected. They were more focused on bashing Goldwater than portraying himself as a leader. Subsequently, Goldwater followed suit and ran negative ads against Johnson trying to portray him as a weak leader and that America was desperate for a change. Issues that arose were Kennedy’s unexpected murder, Social Security, Medicare, and how the American people preferred peach instead of going to war are why Johnson won the election. The ads under review in this election gave us a taste of negative campaigning for the first time yet not nearly as nasty as more current campaign ads in recent
These ads were more like who could out do the other better with their promises. Last of all, we fast forward forty-four years to the election of 2012 between Republican Mitt Romney, who was the first Mormon and Democrat Barack Obama, who was also the first African American president running for a second term. The campaign ads that Obama ran were to show the American people how Romney, if elected, would ship jobs here in the United States overseas since he was a business man first and how he would hurt the country. Also, for the first time in an election year, Obama used the internet to reach the younger generation to garner more votes. Meanwhile, Romney ran ads that showed how the economy was failing because Obama was not moving as swiftly as he said he would to fix it and some showed the president ignoring the middle class. These ads were unprecedented because such negativity was never seen before during a presidential campaign were both parties featured ads trying to destroy the other and their reputations. The issues that plagued this election were the economy, high unemployment rates, and how Americans were starting to lose trust in their