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Submitted By:-
Md. Ashraful Islam,
Department of Marketing,
Roll:- 9574825, Reg:- 1528500.

Term Paper on

CONSUMER BUYING BEHAVIOR OF
NOKIA MOBILE IN BANGLADESH

Submitted To
MD. SIDDIQUR RAHMAN BHUIYA
Head of the Department of Marketing,
GOVT. SYED HATEM ALI COLLEGE

Submitted By
Md. Ashraful Islam
ROLL NO. 9574825
REG. NO. 1528500 MARKETING DEPERTMENT 2ND YEAR SESSION 2009 – 10

Student Declaration:-

I am Md. Ashraful Islam. I am a student of BBA 2nd year department of Marketing, Govt. Syed Hatem Ali College, Barisal, do here by declare that this term paper titled “Consumer Buying Behavior of Nokia Mobile in Bangladesh” is my own research and all the information and data about on the topic which are mentioned here is true. I have completed this term-paper under the supervision of:-

Authenticated by,
Name: - Md. Siddiqur Rahman Bhuiya,

Head of the Department of Marketing,
Govt. Syed Hatem Ali College, Barisal.

Sincerely yours,
Md Ashraful Islam
2nd year , BBA hon’s,
Session:- 2009-2010,
Nu roll:- 9574825,
Department of Marketing,
Govt. Syed Hatem Ali College, Barisal.

Acknowledgement:-

At first I want to pay our gratitude to all mighty Allah for preparing the report successfully. Then, I want to pass our gratefulness to our honorable course instructor, MD. SIDDIQUR RAHMAN BHUIYA (Head of the Department of Marketing ,GOVT. SYED HATEM ALI COLLEGE) and MR. BAYAZID BOSTAMI KHAN (Lecturer , Department of Marketing ,GOVT. SYED HATEM ALI COLLEGE) for giving us the opportunity to prepare a collaborative formal survey report and for giving us an overall concept on the Consumer behavior. His contribution to us can only be acknowledged but never be compensated. I would like to give a hearty thanks to all those respondents who Ire intertied for the survey. Thanks to the writer of the book, Consumer behavior-Building Marketing strategy made our works a lot easier. At last I want to thank our respected course teacher once again for giving us such an opportunity, which will enhance our knowledge about Consumer Behavior.

Letter of Transmittal:-
January 2013

Md. Siddiqur Rahman Bhuiya
Associate Professor
Supervisor of Term paper
Department of Marketing
Govt. Syed Hatem Ali College, Barisal .

Sub: Submission of term paper on “A study on consumer’s buying behavior of Nokia Mobile of Bangladesh.”

Dear Sir:
I am pleased to say that I have completed my assigned “A study on consumer’s buying behavior of Nokia Mobile of Bangladesh.” My report focuses on influencers in choosing a particular brand, sources to know the name of different brands, facts regarding marketing communications activities Nokia product quality and its prices, Nokia promotional activities, competitors’ product quality and prices, and how consumers perceive differences betIen Nokia and other handset.

It has been a huge learning experience for me and I have enjoyed preparing this report and look forward to ansIring any queries you may have.

Sincerely,

___________________
Md. Ashraful Islam
ROLL NO. 9574825
REG. NO. 1528500

Executive Summary:-

A study on consumer’s buying behavior of Nokia Mobile of Bangladesh. Consumer behavior is the study of individuals groups or organizations and the processes they use to select, secure and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It attempts to understands the decision making process of buyers, both individually...
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