PM Simply food marketing campaign
Module: Integrated Marketing Communications-13BMKT10H
Module Leader: Dr. Marwa El-Gebali
Teacher Assistant: Ms. May Fahmy
Company Name: Simply Food
Group Members:
Noha El-Rifaie ID:110768
Esraa Radwan ID:110830
Kareman Hisham ID:110068
Azza Alaa ID:110331
Alaa ElHadidy ID:111083
Contents
Review of marketing plan
Company and Product Background
First Simply Food is a brand that was created one year ago, the aim of this brand is to offer high quality food that a customer would find in a hotel or a fine good restaurant but round the corner. Simply Food Brand has a unique personality that the owners want to communicate which is mainly an exotic, young, cheerful, yet professional. Moreover The idea came to the owners when they thought that there is no place or a brand would be comparable to simply food, in other means they wanted to create not only a brand that goes deeper into each food concept but also communicate a certain food experience to the customers not just a product from the moment they enter the store, order till they receive their food in a certain and unique package and atmosphere to make every customer feels younger so that they make each consumer “touch point” different, the attributes attached to Simply Food is the simplicity of the store design, menu design and even the ingredients of the offered food, second happiness as for the colors used in the store which is white as a primary color and palette of bright colors as a secondary one also used in packaging and the menu too and lastly youth as for the atmosphere of the store. They have medium-high prices because they think they offer a very high quality food so they decided to target the high social classes with an age from 12-30 years. What makes Simply Food different than its competitors is the high quality of food in a store also the special toppings and ingredients they use
Module Leader: Dr. Marwa El-Gebali
Teacher Assistant: Ms. May Fahmy
Company Name: Simply Food
Group Members:
Noha El-Rifaie ID:110768
Esraa Radwan ID:110830
Kareman Hisham ID:110068
Azza Alaa ID:110331
Alaa ElHadidy ID:111083
Contents
Review of marketing plan
Company and Product Background
First Simply Food is a brand that was created one year ago, the aim of this brand is to offer high quality food that a customer would find in a hotel or a fine good restaurant but round the corner. Simply Food Brand has a unique personality that the owners want to communicate which is mainly an exotic, young, cheerful, yet professional. Moreover The idea came to the owners when they thought that there is no place or a brand would be comparable to simply food, in other means they wanted to create not only a brand that goes deeper into each food concept but also communicate a certain food experience to the customers not just a product from the moment they enter the store, order till they receive their food in a certain and unique package and atmosphere to make every customer feels younger so that they make each consumer “touch point” different, the attributes attached to Simply Food is the simplicity of the store design, menu design and even the ingredients of the offered food, second happiness as for the colors used in the store which is white as a primary color and palette of bright colors as a secondary one also used in packaging and the menu too and lastly youth as for the atmosphere of the store. They have medium-high prices because they think they offer a very high quality food so they decided to target the high social classes with an age from 12-30 years. What makes Simply Food different than its competitors is the high quality of food in a store also the special toppings and ingredients they use
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