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PLAYSTATION 3

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PLAYSTATION 3
PLAYSTATION 3 MARKETING PLAN

Name: Vo Chi Cong
ID: FB60001
Class: FB0661
Table of contents
About the Company3
Company History3
Brand3
Subsidiary of Sony Corporation3
Mission Statement3
Situation Analysis4
Internal Analysis4
Key Excutives4
Board of Directors4
Employees4
Product detail5
SWOT Analysis6
External Analysis7
Customers7
Competitors7, 8, 9
Media10
Suppliers10
Distributors10
Marketing Mix10
Marketing Objectives10
Marketing Strategies11,12
Implement & Control the Marketing Plan13
About the Company
Company History
Sony Computer Entertainment, Inc. The company was established on November 16, 1993 in Tokyo, Japan.
Sony got into the console gaming market in late 1994 (December 3, 1994). The concept for the original PlayStation (under different name, SNES – CD) was bought up in a joint partnership between Sony and Nintendo in late 80’s. When the time came to announce SNES – CD, Nintendo’s Hiroshi Yamauchi re-read over their contract between Sony and Nintendo and found the agreement to nolonger be satisfactory.
As a result, Sony took all the research they had done before and the name “PlayStation” was born.
Brand: Video Entertainment
Research & Development of Harware and Software
Game Development Studio
Subsidiary of Sony Corporation
2nd largest Japanese electronic company
Slogan: “Make Believe”
Score business: Entertainment electronic
Mission Statement:
“To become a leading global provider of networked consumer electronics, entertainment and service.”
Situation Analysis
Internal Analysis
Key Excutives:
Ryoji Chubachi: President and Electronics CEO
Howard Stringer: Chairman and CEO
Katsumi Ihara: Excutive Deputy President, Officer in charge of Consumer Product Group
Yakuta Nakagawa: Excutive Deputy President, Officer in charge of Semiconductor and Componet Group
Board of Directors:
Ryoji Chubachi
Howard Stringer
Katsumi Ihara
Yotaro Kobayashi
Akishige Okada
Yoshikiko Miyauchi
Yoshiaki Yamauchi
Sir


References: www.money.cnn.comwww.labtechnologist.comwww.sony.netwww.en.wikipedia.orgwww.pcmag.comwww.gamestop.comwww.nintendo.com
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