Pizza Hut
MGT 3446 – International Business and Management
Final Project
Yum! Brands: Pizza Hut India
Muyuan Wan
06/20/2013
Executive Summary
Yum Brands has enjoyed international success for many years. This is especially true of Pizza Hut in India. Pizza Hut India practices a strategy of localization that has appealed to and attracted many local consumers. As age demographics shift, fast food is becoming increasingly popular. With these changes within the country, Yum will continue to experience success. Their aggressive expansion strategy has allowed the company to enter the Indian market through strategic alliances with home companies. These alliances have aided in the easy entry as well as cultural barriers that would have led Yum to their downfall within the country. This study examines the success of Pizza Hut in India.
Company Background
Yum Brands is an American company located in Louisville, Kentucky (Yum! Brands, 2013). The company was held in 1997, was formerly known as Tricon Global Restaurants (Yum!Brands Inc., 2013). Yum creates and operates a group of restaurants that include Kentucky Fried Chicken, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food. The restaurants exist globally and consist of many franchises and licensing procedures worldwide (Yum! Brands, 2013). At this time, Yum operates 39,000 restaurants in 125 countries and is currently on the Fortune 500 list, ranking #213 (Yum! Brands, 2013).
There are approximately 12,500 Pizza Hut Restaurants in 97 countries (Yum! Brands, 2013). This case study is intended to focus on Pizza Hut operations in India. One of Yum Brands significant strategies is to expand internationally at an aggressive pace, placing their brands everywhere as well as increasing shareholder and franchissee value. This is currently being accomplished through their increasing expansion within India. Infia is one of the largest markets that the company has entered, though this entrance has come with
Final Project
Yum! Brands: Pizza Hut India
Muyuan Wan
06/20/2013
Executive Summary
Yum Brands has enjoyed international success for many years. This is especially true of Pizza Hut in India. Pizza Hut India practices a strategy of localization that has appealed to and attracted many local consumers. As age demographics shift, fast food is becoming increasingly popular. With these changes within the country, Yum will continue to experience success. Their aggressive expansion strategy has allowed the company to enter the Indian market through strategic alliances with home companies. These alliances have aided in the easy entry as well as cultural barriers that would have led Yum to their downfall within the country. This study examines the success of Pizza Hut in India.
Company Background
Yum Brands is an American company located in Louisville, Kentucky (Yum! Brands, 2013). The company was held in 1997, was formerly known as Tricon Global Restaurants (Yum!Brands Inc., 2013). Yum creates and operates a group of restaurants that include Kentucky Fried Chicken, Pizza Hut, Taco Bell, Long John Silver’s and A&W All-American Food. The restaurants exist globally and consist of many franchises and licensing procedures worldwide (Yum! Brands, 2013). At this time, Yum operates 39,000 restaurants in 125 countries and is currently on the Fortune 500 list, ranking #213 (Yum! Brands, 2013).
There are approximately 12,500 Pizza Hut Restaurants in 97 countries (Yum! Brands, 2013). This case study is intended to focus on Pizza Hut operations in India. One of Yum Brands significant strategies is to expand internationally at an aggressive pace, placing their brands everywhere as well as increasing shareholder and franchissee value. This is currently being accomplished through their increasing expansion within India. Infia is one of the largest markets that the company has entered, though this entrance has come with
References: Bhan, N. &. (2006, May 8). Brand magic in India. Retrieved June 7, 2013, from Businessweek: http://www.businessweek.com Pizza Hut Gets Local with Great Indian Treat. (2006, August 4). Retrieved June 7, 2013, from Indiantelevision.com: http://www.indiantelevision.com Schwab, K. &.-I.-M. (2012). The Global Competitiveness Report 2012-2013. Geneva: World Economic Forum. SiliconIndia. (2013, February 6). 10 Best Foods and Beverage Company in India. Retrieved June 7, 2013, from SiliconIndia News: http://www.siliconindia.com Sinha, N. &. (2012, December 14). Fast Food Emerges as the Great Leveller. Retrieved June 7, 2013, from Live Mint & The Wall Street Journal: http://www.livemint.com South Asia: India. (2013, June 5). Retrieved June 7, 2013, from The World Fact Book: http:www.cia.gov Yum Brands Opens its First Owned Pizza Hut Outlet in India; Targets $1-bn Revenues. (2013, September 28). Retrieved June 7, 2013, from The Economic Times: http://articles.economictimes.indiatimes.com Yum! Brands. (2013, June). Retrieved June 7, 2013, from Yum!: http://www.yum.com/company/ourbrands.asp Yum!Brands Inc. (2013, June 7). Retrieved June 7, 2013, from Yahoo! Finance: http://finance.yahoo.com/q/pr?s=yum