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Pizza Hut

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Pizza Hut
Question A:
I have never ordered pizza online. I have only called in to place my order for pickup or delivery

Question 1: A transactional website allows customers to buy, sell, and order goods and services while a promotional website promotes and brings more customers to a website. Since PizzaHut.com has both types, this causes it to be a hybrid website. PizzaHut.com allows for customers to go online and buy their product, which is food. Customers are allowed to go online and choose whichever food they’d like and choose their delivery method. They can order it for pick up, delivery and either store their credit card information through ‘cookie’ or pay in cash. Pizza Hut promotes there online website almost all over. They have internet ads that may pop up and when you visit their website they have their special promotions posted on the central viewing window. The website allows the ability to shop for a deal with quick and easy ordering access. Pizza Hut also has many ways to order from a Facebook and iPhone app to desktop widgets.

Question 2: There are seven design elements that help create great online customer experiences. The first is context. Context is a websites first appealing look and feeling that is reflected in the sites layout and in their visual design. It will focus on the company’s offerings, products, services, and information. It attempts to convey the main customer benefits provided by what the company has to offer. Content is the next. It is all the digital information on the company’s website such as the text, pictures, sounds and possible video they upload. PizzaHut.com incorporates both context and content by allowing customers to shop for a deal quickly and easily. It has the current offers directly on the main page and through navigation buttons that include the menu, locations, and nutrition facts. These are located directly below the main content Website customization is the way the site is able to modify itself and
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