Philippine Retirement Authority
Special Retiree Service Syste
The previous paper illustrated the present state of the Philippine Retirement Authority, its processes, and finally concluded with an assessment of its the SWOT elements. This report follows up by asking: Given its vision of developing the Philippines into a retirement haven, will investing in information technology bring the PRA closer to its vision?
We believe that there is enough impetus to pursue investments in information technology for reasons that many tourist entries are enjoyed by the country, while the number of retirees is expected to dramatically increase as worldwide populations, particularly baby boomers, age. Given the PRA's current membership level of 3,600+ members, there exists a potential for at least 15,000 members by the end of 2010. In the face of peace and order, austerity measures, and foreign competition, the benefits seem to far outweigh the risks.
It is with this conclusion that a 2-pronged approach is recommended in order to move the PRA closer to its vision. These are:
(1) Enhancing marketing capability which will lead to higher sales, and
(2) Building operational capacity through the creation of efficient processes, and introducing new and radical means of doing things.
2.0 A GLIMPSE INTO THE FUTURE: THE PRA IN 2034
3.0 WITHIN REACH: THE PRA IN 2007
4.0 NEW BUSINESS PROCESS PROJECTED
With the new capabilities that can be developed, the business process of PRA can be enhanced to shift from a procedure-based perspective into a more qualitative marketing and servicing oriented through
st. A projected business process may be designed as follows:
4.1 Build/Maintain Strong Market Presence
From the current "hunting" approach that involves looking, approaching and convincing clients to know about PRA and the SRRV Program, a more dynamic through
st can be established. The... [continues]
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