Phil Robertson Case Study
Organizational Behavior II
CEO Willie Robertson
Bachelor of Science
June 25, 2013
Phil Robertson First CEO Phil Robertson was born and raised in Vivian, Louisiana, a small town near Shreveport. With seven children in his family, money was scarce and very early on, hunting became an important part of his life.
As a high-school athlete, Phil was All-State in football, baseball, and track which afforded him the opportunity to attend Louisiana Tech University on a football scholarship. There he played first-string quarterback ahead of Terry Bradshaw. Phil 's been quoted as saying, "Terry went for the bucks, and I chased after the ducks." After receiving his Bachelor 's Degree in Physical Education and a Master …show more content…
Phil really does sprinkle his conversation with the catchphrase “happy, happy, happy.” Si, Phil’s brother, really does have a penchant for saying the unexpected and outlandish. Willie and Jase really do trade barbs almost nonstop. The wives really do look considerably better and often sound considerably savvier than their husbands. And in the extended family’s presence the question of how much of the show depicts the Robertsons’ actual lives and how much is a plausible variation thereof starts to seem irrelevant. Does the real-life Si possess the hidden sewing skills that enabled the reality-show Si to come to the rescue when, in a Season 1 episode, the women were having trouble making an apron for full-figured women? Who knows, but you can now find the apron on the Duck Commander Web site, priced at $75. “Out of stock,” the listing currently …show more content…
Viewers seem to be responding. The Season 1 finale in May was the highest-rated nonsports program on cable that night, with 2.6 million viewers, a record for the series. The growing popularity is affecting everything about the Robertsons’ lives.
“They told us, ‘Look, y’all ain’t going to believe the business this is going to create,’ ” Phil Robertson said while giving an all-terrain-vehicle tour of the duck blinds on his extensive acreage. “We said, ‘Yeah, right.’ ” But now, he said, there’s a race “to dream up stuff to hang, stick on your wall, put on your desk,” to keep up with demand.
At the dinner table Jase held out his hands. “See the scars?” he said, the price of hand-making Duck Commander’s signature product. “That’s a lot of duck calls.” The number of orders caught the family off guard because it was June, months away from hunting season. “Usually,” Jase said, “this time of year people aren’t ordering duck
CEO Willie Robertson
Bachelor of Science
June 25, 2013
Phil Robertson First CEO Phil Robertson was born and raised in Vivian, Louisiana, a small town near Shreveport. With seven children in his family, money was scarce and very early on, hunting became an important part of his life.
As a high-school athlete, Phil was All-State in football, baseball, and track which afforded him the opportunity to attend Louisiana Tech University on a football scholarship. There he played first-string quarterback ahead of Terry Bradshaw. Phil 's been quoted as saying, "Terry went for the bucks, and I chased after the ducks." After receiving his Bachelor 's Degree in Physical Education and a Master …show more content…
Phil really does sprinkle his conversation with the catchphrase “happy, happy, happy.” Si, Phil’s brother, really does have a penchant for saying the unexpected and outlandish. Willie and Jase really do trade barbs almost nonstop. The wives really do look considerably better and often sound considerably savvier than their husbands. And in the extended family’s presence the question of how much of the show depicts the Robertsons’ actual lives and how much is a plausible variation thereof starts to seem irrelevant. Does the real-life Si possess the hidden sewing skills that enabled the reality-show Si to come to the rescue when, in a Season 1 episode, the women were having trouble making an apron for full-figured women? Who knows, but you can now find the apron on the Duck Commander Web site, priced at $75. “Out of stock,” the listing currently …show more content…
Viewers seem to be responding. The Season 1 finale in May was the highest-rated nonsports program on cable that night, with 2.6 million viewers, a record for the series. The growing popularity is affecting everything about the Robertsons’ lives.
“They told us, ‘Look, y’all ain’t going to believe the business this is going to create,’ ” Phil Robertson said while giving an all-terrain-vehicle tour of the duck blinds on his extensive acreage. “We said, ‘Yeah, right.’ ” But now, he said, there’s a race “to dream up stuff to hang, stick on your wall, put on your desk,” to keep up with demand.
At the dinner table Jase held out his hands. “See the scars?” he said, the price of hand-making Duck Commander’s signature product. “That’s a lot of duck calls.” The number of orders caught the family off guard because it was June, months away from hunting season. “Usually,” Jase said, “this time of year people aren’t ordering duck