Petrobras Swot Analysis
Corporate Strategy, Governance and ethics of Petrobras
Introduction
This report is on corporate strategy and management which seeks to critically analyse, appraise and evaluate the corporate strategy, governance and ethics of “ Petrobras Limited”. In doing this, SWOT analysis will be used to analysis the micro environment of “Petrobras Limited”. The PESTLE analysis will be used to evaluate the impact of social, environment, legal and ethical factors on “Petrobras Limited”. Finally, the report will conclude and give recommendations.
Background
Founded in 1953, Petrobras was for much of its history a typical state-run monopoly, overstaffed and bureaucratic.
The oil exploration and production operations, as well as the remaining activities connected to the oil, natural gas, and derivative sector, except for wholesale distribution and retail via …show more content…
The entire country was affected, and the "Brazilian miracle", a period of rapid growth in the economy ended. Petrobras itself nearly went bankrupt. But then, a year later, the discovery of Oil fields off the Brazilian coast led it to evolve into a world leader in deepwater exploration.
In 1997, a change in the law meant it had to compete with other oil companies in Brazil for the first time. In 2000, a third of the company's shares were sold to the public and the government further reduced its holding later, making the company a darling both of Brazilians and investors.
Petrobras expanded into deepwater areas in Angola and the Gulf of Mexico and became one of the few national oil companies able to compete internationally on equal terms with the likes of Royal Dutch Shell and Total. Yet Petrobras' real breakthrough came in 2006. It succeeded in drilling in 2,000 metres of water, then through 5,000 metres of rock, including thick layers of salt, to find a giant oil field. That year, Brazil became self-sufficient in
Introduction
This report is on corporate strategy and management which seeks to critically analyse, appraise and evaluate the corporate strategy, governance and ethics of “ Petrobras Limited”. In doing this, SWOT analysis will be used to analysis the micro environment of “Petrobras Limited”. The PESTLE analysis will be used to evaluate the impact of social, environment, legal and ethical factors on “Petrobras Limited”. Finally, the report will conclude and give recommendations.
Background
Founded in 1953, Petrobras was for much of its history a typical state-run monopoly, overstaffed and bureaucratic.
The oil exploration and production operations, as well as the remaining activities connected to the oil, natural gas, and derivative sector, except for wholesale distribution and retail via …show more content…
The entire country was affected, and the "Brazilian miracle", a period of rapid growth in the economy ended. Petrobras itself nearly went bankrupt. But then, a year later, the discovery of Oil fields off the Brazilian coast led it to evolve into a world leader in deepwater exploration.
In 1997, a change in the law meant it had to compete with other oil companies in Brazil for the first time. In 2000, a third of the company's shares were sold to the public and the government further reduced its holding later, making the company a darling both of Brazilians and investors.
Petrobras expanded into deepwater areas in Angola and the Gulf of Mexico and became one of the few national oil companies able to compete internationally on equal terms with the likes of Royal Dutch Shell and Total. Yet Petrobras' real breakthrough came in 2006. It succeeded in drilling in 2,000 metres of water, then through 5,000 metres of rock, including thick layers of salt, to find a giant oil field. That year, Brazil became self-sufficient in