Persuasive Essay On Gatorade Advertisements

As individuals of society we are continuously and subconsciously affected by media’s tactics to persuade us into falling victim into their marketing schemes. Witty yet brilliant individuals cough up slogans that will inevitably affect many consumers to come. The advertisement that initially captured my attention was the Gatorade Sports Drink Commercial. To start off, the advertisement contained text and visuals that demonstrated that Gatorade is a necessity to succeed in athletics. Moreover, the commercial demonstrated with the assistance of Nba Stars Dwayne Wade and Kevin Durant, you need the nutrients that Gatorade provides in order to compete in sports and to become the ultimate athlete and champion. I believe this ad creates limitations and viewers are led to believe that they must consume Gatorade due to the
It is clear that right off the bat the purpose of this advertisement is to display that in order to become a great basketball player you must own a pair of Jordan’s. Teens seem to be most drawn into this commercial because a typical adolescent involves themselves in extracurricular and rec sports outside of school. Adolescents grasping onto this certain commercial believe that without a pair of Jordan’s they cannot fully appreciate the sport of basketball. Kids will feel the urge to go out of their way and purchase Jordan’s to feel socially acceptable or up to standards with what societies standards of what fashionable and sporty is. Kids who may not be financially stable enough to buy these shoes will have to come to terms with the fact that their shoe brand that they are wearing is not up to par thus not socially acceptable. The work ethic and intense amount of dedication is overshadowed in the commercial, and traps the idea in adolescent’s minds that by purchasing a pair of Jordan’s is the first and last step to winning on the court and in