Analysis Of The Article 'How Advertising Informs To Our Benefit'
“You’re Soaking in it”
“How Advertising Informs to our Benefit”
The two articles “You’re soaking in it” by Pozner, and “How Advertising Informs to our Benefit” by Calfee, offer two very different takes on the effects of advertising. Pozner claims that movies and TV shows have become a new medium for companies to present their ads. She goes on saying how these companies exploit their audiences by portraying a fictional society. Although she is very critical, I agree with her, that ads such as Nike sneaker one saying how our product will always be there and at the same time never judge you. I feel this is a very common tactic in the ad business and can sometimes remove consumers from reality. Furthermore she is very critical of relationships
“How Advertising Informs to our Benefit”
The two articles “You’re soaking in it” by Pozner, and “How Advertising Informs to our Benefit” by Calfee, offer two very different takes on the effects of advertising. Pozner claims that movies and TV shows have become a new medium for companies to present their ads. She goes on saying how these companies exploit their audiences by portraying a fictional society. Although she is very critical, I agree with her, that ads such as Nike sneaker one saying how our product will always be there and at the same time never judge you. I feel this is a very common tactic in the ad business and can sometimes remove consumers from reality. Furthermore she is very critical of relationships