Personal Marketing Plan Personal SWOT Analysis
Introduction
Upon completion of my undergraduate degree in Aviation Management, I will pursue a career with a major airline. Not only will I realize a life long dream but also it will be a personal accomplishment in an academic road that was often complicated. Ideals may change, values do not and some things just take a little more time to achieve.
Situation Analysis
*Significant Life Events
Embry Riddle Aeronautical University in Prescott, Arizona solidified my passion for a career in aviation. Ivy League it isn't but it can be classified as the Harvard of the Skies for all practical purposes. That letter of acceptance provided me the validation I needed and the assurance that those with aviation expertise thought I "had what it took". For the next three years I lived with people that shared the same aviation zest and passion that I do, the drive to succeed, to be the best that you can but learned that your attitude is what will get you places and skills can always be learned.
When I was in middle school I underwent surgery for a "suspicious tumor" that had developed on my arm. Although day surgery provided me an opportunity to miss school for the day and a few days of sympathy from my family it wasn't until my follow up visit with the surgeon that I realized the seriousness of the situation. When Dr. Coletta asked me if I had any concerns now that he had removed the "mass" I expressed my disappointment with the scar he'd left. Politely he answered that I at least had an arm to
Osborn 2
be scarred because he truly felt that the mass was malignant and amputation was a consideration preoperatively. How inconsequential a scar was when faced with the loss of a limb. What is that saying about not sweating the small stuff?
I was born on August 15, 1978 and my grandfather died August 15, 1975. Although this happened 3 years before my birth it was an event that has held significance for me none the less. "VaVoo" was an immigrant and working class who labored 12
Upon completion of my undergraduate degree in Aviation Management, I will pursue a career with a major airline. Not only will I realize a life long dream but also it will be a personal accomplishment in an academic road that was often complicated. Ideals may change, values do not and some things just take a little more time to achieve.
Situation Analysis
*Significant Life Events
Embry Riddle Aeronautical University in Prescott, Arizona solidified my passion for a career in aviation. Ivy League it isn't but it can be classified as the Harvard of the Skies for all practical purposes. That letter of acceptance provided me the validation I needed and the assurance that those with aviation expertise thought I "had what it took". For the next three years I lived with people that shared the same aviation zest and passion that I do, the drive to succeed, to be the best that you can but learned that your attitude is what will get you places and skills can always be learned.
When I was in middle school I underwent surgery for a "suspicious tumor" that had developed on my arm. Although day surgery provided me an opportunity to miss school for the day and a few days of sympathy from my family it wasn't until my follow up visit with the surgeon that I realized the seriousness of the situation. When Dr. Coletta asked me if I had any concerns now that he had removed the "mass" I expressed my disappointment with the scar he'd left. Politely he answered that I at least had an arm to
Osborn 2
be scarred because he truly felt that the mass was malignant and amputation was a consideration preoperatively. How inconsequential a scar was when faced with the loss of a limb. What is that saying about not sweating the small stuff?
I was born on August 15, 1978 and my grandfather died August 15, 1975. Although this happened 3 years before my birth it was an event that has held significance for me none the less. "VaVoo" was an immigrant and working class who labored 12